THE THEORETICAL ASPECTS OF COMPETITIVE ADVANTAGES AS AN OBJECT OF MARKETING MANAGEMENT
The competitive advantage of the company lies at the heart of its success in the market. Competitive advantage is the achievement of leadership in costs, the achievement of differentiation or the achievement of focus, this means that the company intends to become the best. Competitive advantages ar...
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| Format: | Article |
| Language: | English |
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Al-Farabi Kazakh National University
2018-12-01
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| Series: | Хабаршысы. Экономика сериясы |
| Online Access: | http://be/index.php/math/article/view/2025 |