Effect of product quality, perceived price and brand image on purchase decision mediated by customer trust (study on japanese brand electronic product)
Today the economic growth in many parts of the world has increased, especially in developing country, such Indonesia country. With increased economic growth, income and purchasing power of consumers also increased especially in big city like Jakarta. Increased incomes allow consumers to meet their s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas Tarumanagara
2017-09-01
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| Series: | Jurnal Manajemen |
| Subjects: | |
| Online Access: | http://www.ecojoin.org/index.php/EJM/article/view/230 |