Arsitektur Strategi Bisnis Dokumentasi Pernikahan Pada Iphotobride Wedding
This study aimed to formulate a wedding documentation business strategy that can be applied to Iphotobride companies. Respondents in this study consisted of 8 consumer respondents who were selected using purposive sampling, 5 internal companies and 3 company partners from 2019 to 2021. This type of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
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Bogor Agricultural University
2022-09-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/40482 |
| _version_ | 1797835777382547456 |
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| author | Mohammad Irfan Rachman Yudha Heryawan Asnawi Sufrin Hannan |
| author_facet | Mohammad Irfan Rachman Yudha Heryawan Asnawi Sufrin Hannan |
| author_sort | Mohammad Irfan Rachman |
| collection | DOAJ |
| description | This study aimed to formulate a wedding documentation business strategy that can be applied to Iphotobride companies. Respondents in this study consisted of 8 consumer respondents who were selected using purposive sampling, 5 internal companies and 3 company partners from 2019 to 2021. This type of research used descriptive qualitative methods with analysis of Business Development Strategies using IFE, EFE, IE matrix, SWOT and QSPM. The results showed that Iphotobride had an IFE score of 3,130 and an EFE score of 2,413. In the IE matrix mapping, Iphotobride is in the Grow and Build position. The strategies that can be carried out by Iphotobride are backward, forward, horizontal integration, market penetration, market development, and product development. The alternative strategies obtained are influencer endorsement (collaboration with influencers), increase management ability to collaborate with some wedding vendors, product differentiation and services with competitors, injection of capital loans by Investors/Banks. The suggested priority strategy is to improve management's ability to collaborate with some wedding vendors and differentiate service products with competitors. Strategic architecture that Iphotobride might implement or run to become a competency in the future is to make an all in wedding service package, or "gift voucher" for potential consumers who use Iphotobride's services on their wedding day.
Keywords: architecture strategy, EFE matrix, IFE matrix, SWOT, QSPM |
| first_indexed | 2024-04-09T14:57:55Z |
| format | Article |
| id | doaj.art-ceea4bfb1d4a41199fbb3cd105dc139f |
| institution | Directory Open Access Journal |
| issn | 2528-5149 2460-7819 |
| language | Indonesian |
| last_indexed | 2024-04-09T14:57:55Z |
| publishDate | 2022-09-01 |
| publisher | Bogor Agricultural University |
| record_format | Article |
| series | Jurnal Aplikasi Bisnis dan Manajemen |
| spelling | doaj.art-ceea4bfb1d4a41199fbb3cd105dc139f2023-05-02T01:07:18ZindBogor Agricultural UniversityJurnal Aplikasi Bisnis dan Manajemen2528-51492460-78192022-09-018390090010.17358/jabm.8.3.90040482Arsitektur Strategi Bisnis Dokumentasi Pernikahan Pada Iphotobride WeddingMohammad Irfan Rachman0Yudha Heryawan Asnawi1Sufrin Hannan2IPB UniversitySchool of Business, IPB UniversitySekolah Pascasarjana, Universitas Pakuan This study aimed to formulate a wedding documentation business strategy that can be applied to Iphotobride companies. Respondents in this study consisted of 8 consumer respondents who were selected using purposive sampling, 5 internal companies and 3 company partners from 2019 to 2021. This type of research used descriptive qualitative methods with analysis of Business Development Strategies using IFE, EFE, IE matrix, SWOT and QSPM. The results showed that Iphotobride had an IFE score of 3,130 and an EFE score of 2,413. In the IE matrix mapping, Iphotobride is in the Grow and Build position. The strategies that can be carried out by Iphotobride are backward, forward, horizontal integration, market penetration, market development, and product development. The alternative strategies obtained are influencer endorsement (collaboration with influencers), increase management ability to collaborate with some wedding vendors, product differentiation and services with competitors, injection of capital loans by Investors/Banks. The suggested priority strategy is to improve management's ability to collaborate with some wedding vendors and differentiate service products with competitors. Strategic architecture that Iphotobride might implement or run to become a competency in the future is to make an all in wedding service package, or "gift voucher" for potential consumers who use Iphotobride's services on their wedding day. Keywords: architecture strategy, EFE matrix, IFE matrix, SWOT, QSPMhttps://journal.ipb.ac.id/index.php/jabm/article/view/40482 |
| spellingShingle | Mohammad Irfan Rachman Yudha Heryawan Asnawi Sufrin Hannan Arsitektur Strategi Bisnis Dokumentasi Pernikahan Pada Iphotobride Wedding Jurnal Aplikasi Bisnis dan Manajemen |
| title | Arsitektur Strategi Bisnis Dokumentasi Pernikahan Pada Iphotobride Wedding |
| title_full | Arsitektur Strategi Bisnis Dokumentasi Pernikahan Pada Iphotobride Wedding |
| title_fullStr | Arsitektur Strategi Bisnis Dokumentasi Pernikahan Pada Iphotobride Wedding |
| title_full_unstemmed | Arsitektur Strategi Bisnis Dokumentasi Pernikahan Pada Iphotobride Wedding |
| title_short | Arsitektur Strategi Bisnis Dokumentasi Pernikahan Pada Iphotobride Wedding |
| title_sort | arsitektur strategi bisnis dokumentasi pernikahan pada iphotobride wedding |
| url | https://journal.ipb.ac.id/index.php/jabm/article/view/40482 |
| work_keys_str_mv | AT mohammadirfanrachman arsitekturstrategibisnisdokumentasipernikahanpadaiphotobridewedding AT yudhaheryawanasnawi arsitekturstrategibisnisdokumentasipernikahanpadaiphotobridewedding AT sufrinhannan arsitekturstrategibisnisdokumentasipernikahanpadaiphotobridewedding |