Determination of Consumers' Attitudes and Behaviors on Imported Agricultural Products: A Case Study in Samsun Province, Turkey
The aim of the research is to determine the attitudes and behaviors of consumers on imported agricultural products in the urban area of Samsun city. The data were obtained through a questionnaire from 384 consumers who were effective in the decision to purchase food in the family. According to the r...
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| Format: | Article |
| Language: | English |
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Siirt University
2020-10-01
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| Series: | Türkiye Tarımsal Araştırmalar Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/doi/10.19159/tutad.772440 |
| _version_ | 1797912090953908224 |
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| author | Osman KILIÇ Gamze AYDIN ERYILMAZ |
| author_facet | Osman KILIÇ Gamze AYDIN ERYILMAZ |
| author_sort | Osman KILIÇ |
| collection | DOAJ |
| description | The aim of the research is to determine the attitudes and behaviors of consumers on imported agricultural products in the urban area of Samsun city. The data were obtained through a questionnaire from 384 consumers who were effective in the decision to purchase food in the family. According to the research results, 55.99% of consumers surveyed consumed imported agricultural products at least once in the last year. The most consumed imported agricultural products were legumes (57.37%), fruits (37.82%), and meat and meat products (19.87%). While consumers who preferred domestic agricultural products showed the protection of domestic production and the domestic food industry as the main reasons, those who consumed imported agricultural products were considered the main reason as to be products produced with high technology. Of all consumers, 83.59% stated that they were more confident with imported agricultural products originating from developed countries, 14.85% from developing countries, and only 1.56% from less developed countries. While the consumers' trust in agricultural products imported from Muslim countries was 76.3%, this rate was 23.7% for products imported from non-Muslim countries. The research results showed that the reasons why consumers preferred domestic and imported agricultural products differed from each other. While consumers acted mostly with national feelings in their domestic agricultural product preferences, production technique and price came to the fore in imported agricultural products. Developing strategies that take into account consumer expectations regarding imported agricultural products will contribute to the increase in profits of companies within an intensive competition and their long-term survival in the sector. |
| first_indexed | 2024-04-10T11:50:57Z |
| format | Article |
| id | doaj.art-cf09c401a65d450d9b48e48d5790190d |
| institution | Directory Open Access Journal |
| issn | 2148-2306 2528-858X |
| language | English |
| last_indexed | 2024-04-10T11:50:57Z |
| publishDate | 2020-10-01 |
| publisher | Siirt University |
| record_format | Article |
| series | Türkiye Tarımsal Araştırmalar Dergisi |
| spelling | doaj.art-cf09c401a65d450d9b48e48d5790190d2023-02-15T16:17:09ZengSiirt UniversityTürkiye Tarımsal Araştırmalar Dergisi2148-23062528-858X2020-10-017331532010.19159/tutad.772440Determination of Consumers' Attitudes and Behaviors on Imported Agricultural Products: A Case Study in Samsun Province, TurkeyOsman KILIÇ0https://orcid.org/0000-0002-0129-4034Gamze AYDIN ERYILMAZ1https://orcid.org/0000-0002-4440-8687Ondokuz Mayıs Üniversitesi, Ziraat Fakültesi, Tarım Ekonomisi Bölümü, Samsun, TÜRKİYEOndokuz Mayıs Üniversitesi, Samsun Meslek Yüksekokulu, Park ve Bahçe Bitkileri Bölümü, Samsun, TÜRKİYEThe aim of the research is to determine the attitudes and behaviors of consumers on imported agricultural products in the urban area of Samsun city. The data were obtained through a questionnaire from 384 consumers who were effective in the decision to purchase food in the family. According to the research results, 55.99% of consumers surveyed consumed imported agricultural products at least once in the last year. The most consumed imported agricultural products were legumes (57.37%), fruits (37.82%), and meat and meat products (19.87%). While consumers who preferred domestic agricultural products showed the protection of domestic production and the domestic food industry as the main reasons, those who consumed imported agricultural products were considered the main reason as to be products produced with high technology. Of all consumers, 83.59% stated that they were more confident with imported agricultural products originating from developed countries, 14.85% from developing countries, and only 1.56% from less developed countries. While the consumers' trust in agricultural products imported from Muslim countries was 76.3%, this rate was 23.7% for products imported from non-Muslim countries. The research results showed that the reasons why consumers preferred domestic and imported agricultural products differed from each other. While consumers acted mostly with national feelings in their domestic agricultural product preferences, production technique and price came to the fore in imported agricultural products. Developing strategies that take into account consumer expectations regarding imported agricultural products will contribute to the increase in profits of companies within an intensive competition and their long-term survival in the sector.https://dergipark.org.tr/tr/doi/10.19159/tutad.772440imported agricultural productdomestic agricultural productagricultural product consumptionconsumer attitude and behavior |
| spellingShingle | Osman KILIÇ Gamze AYDIN ERYILMAZ Determination of Consumers' Attitudes and Behaviors on Imported Agricultural Products: A Case Study in Samsun Province, Turkey Türkiye Tarımsal Araştırmalar Dergisi imported agricultural product domestic agricultural product agricultural product consumption consumer attitude and behavior |
| title | Determination of Consumers' Attitudes and Behaviors on Imported Agricultural Products: A Case Study in Samsun Province, Turkey |
| title_full | Determination of Consumers' Attitudes and Behaviors on Imported Agricultural Products: A Case Study in Samsun Province, Turkey |
| title_fullStr | Determination of Consumers' Attitudes and Behaviors on Imported Agricultural Products: A Case Study in Samsun Province, Turkey |
| title_full_unstemmed | Determination of Consumers' Attitudes and Behaviors on Imported Agricultural Products: A Case Study in Samsun Province, Turkey |
| title_short | Determination of Consumers' Attitudes and Behaviors on Imported Agricultural Products: A Case Study in Samsun Province, Turkey |
| title_sort | determination of consumers attitudes and behaviors on imported agricultural products a case study in samsun province turkey |
| topic | imported agricultural product domestic agricultural product agricultural product consumption consumer attitude and behavior |
| url | https://dergipark.org.tr/tr/doi/10.19159/tutad.772440 |
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