Characterising the HIV self-testing market in Kenya: Awareness and usage, barriers and motivators to uptake, and propensity to pay.
HIVST has a key role in ensuring countries meet their 95-95-95 goals. For HIVST to be sustainable, we should explore sharing costs with users as well as the overall experience. This research explores why a consumer would use HIVST and willingness to pay for HIVST through surveying 1,021 participants...
| Main Authors: | , , , , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2023-01-01
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| Series: | PLOS Global Public Health |
| Online Access: | https://doi.org/10.1371/journal.pgph.0001776 |
| _version_ | 1797701284527079424 |
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| author | Rebecca L West Lily Freeman Charlotte Pahe Harmon Momanyi Catherine Kidiga Serah Malaba Joanna Ciecielag Mary-Clare Ridge Emma Goldwin Heather Awsumb Sunny Sharma |
| author_facet | Rebecca L West Lily Freeman Charlotte Pahe Harmon Momanyi Catherine Kidiga Serah Malaba Joanna Ciecielag Mary-Clare Ridge Emma Goldwin Heather Awsumb Sunny Sharma |
| author_sort | Rebecca L West |
| collection | DOAJ |
| description | HIVST has a key role in ensuring countries meet their 95-95-95 goals. For HIVST to be sustainable, we should explore sharing costs with users as well as the overall experience. This research explores why a consumer would use HIVST and willingness to pay for HIVST through surveying 1,021 participants 18-35 living in Nairobi or Kisumu who were not diagnosed as HIV positive and who are not currently taking PrEP for HIV. A majority (89.8%) would pay 100 KSH and 64.7% would pay 300 KSH, at higher prices likelihood of paying dropped sharply. Price reduction or subsidization coupled with interventions to address the identified barriers may increase HIVST uptake. We identified 5 distinct groups based on willingness to pay and drivers/ barriers to HIVST uptake. These were created using dimension reduction, hierarchical clustering, and k-means analysis to group respondents. 79% of participants had ever heard of HIVST, and 24% had ever used HIVST. The 5 groups included active users, unlikely users, and three segments interested in HIVST with different barriers: need for HCP support, need for increased privacy/confidentiality, and fear of positive result/disclosure. |
| first_indexed | 2024-03-12T04:33:14Z |
| format | Article |
| id | doaj.art-cf0d6323de0244918cb07c1cc0758fd1 |
| institution | Directory Open Access Journal |
| issn | 2767-3375 |
| language | English |
| last_indexed | 2024-03-12T04:33:14Z |
| publishDate | 2023-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLOS Global Public Health |
| spelling | doaj.art-cf0d6323de0244918cb07c1cc0758fd12023-09-03T09:59:04ZengPublic Library of Science (PLoS)PLOS Global Public Health2767-33752023-01-0134e000177610.1371/journal.pgph.0001776Characterising the HIV self-testing market in Kenya: Awareness and usage, barriers and motivators to uptake, and propensity to pay.Rebecca L WestLily FreemanCharlotte PaheHarmon MomanyiCatherine KidigaSerah MalabaJoanna CiecielagMary-Clare RidgeEmma GoldwinHeather AwsumbSunny SharmaHIVST has a key role in ensuring countries meet their 95-95-95 goals. For HIVST to be sustainable, we should explore sharing costs with users as well as the overall experience. This research explores why a consumer would use HIVST and willingness to pay for HIVST through surveying 1,021 participants 18-35 living in Nairobi or Kisumu who were not diagnosed as HIV positive and who are not currently taking PrEP for HIV. A majority (89.8%) would pay 100 KSH and 64.7% would pay 300 KSH, at higher prices likelihood of paying dropped sharply. Price reduction or subsidization coupled with interventions to address the identified barriers may increase HIVST uptake. We identified 5 distinct groups based on willingness to pay and drivers/ barriers to HIVST uptake. These were created using dimension reduction, hierarchical clustering, and k-means analysis to group respondents. 79% of participants had ever heard of HIVST, and 24% had ever used HIVST. The 5 groups included active users, unlikely users, and three segments interested in HIVST with different barriers: need for HCP support, need for increased privacy/confidentiality, and fear of positive result/disclosure.https://doi.org/10.1371/journal.pgph.0001776 |
| spellingShingle | Rebecca L West Lily Freeman Charlotte Pahe Harmon Momanyi Catherine Kidiga Serah Malaba Joanna Ciecielag Mary-Clare Ridge Emma Goldwin Heather Awsumb Sunny Sharma Characterising the HIV self-testing market in Kenya: Awareness and usage, barriers and motivators to uptake, and propensity to pay. PLOS Global Public Health |
| title | Characterising the HIV self-testing market in Kenya: Awareness and usage, barriers and motivators to uptake, and propensity to pay. |
| title_full | Characterising the HIV self-testing market in Kenya: Awareness and usage, barriers and motivators to uptake, and propensity to pay. |
| title_fullStr | Characterising the HIV self-testing market in Kenya: Awareness and usage, barriers and motivators to uptake, and propensity to pay. |
| title_full_unstemmed | Characterising the HIV self-testing market in Kenya: Awareness and usage, barriers and motivators to uptake, and propensity to pay. |
| title_short | Characterising the HIV self-testing market in Kenya: Awareness and usage, barriers and motivators to uptake, and propensity to pay. |
| title_sort | characterising the hiv self testing market in kenya awareness and usage barriers and motivators to uptake and propensity to pay |
| url | https://doi.org/10.1371/journal.pgph.0001776 |
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