Factors affecting brand choice behavior of laptop purchases of university students in Nepal
The aim of the study is to better understand the brand choice behaviors of university students in Nepal. The study uses brand personality, product attributes, social factors, and pricing factors as independent variables, with brand choosing behavior as a dependent variable. The deductive approach is...
| Główni autorzy: | , |
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| Format: | Artykuł |
| Język: | English |
| Wydane: |
Taylor & Francis Group
2023-12-01
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| Seria: | Cogent Arts & Humanities |
| Hasła przedmiotowe: | |
| Dostęp online: | https://www.tandfonline.com/doi/10.1080/23311983.2023.2194126 |