Factors affecting brand choice behavior of laptop purchases of university students in Nepal
AbstractThe aim of the study is to better understand the brand choice behaviors of university students in Nepal. The study uses brand personality, product attributes, social factors, and pricing factors as independent variables, with brand choosing behavior as a dependent variable. The deductive app...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2023-12-01
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| Series: | Cogent Arts & Humanities |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311983.2023.2194126 |