Disempowering the Translator as Intercultural Mediator. The Age of the New Media
Marketing quality translations in view of advertising local cultures has become increasingly difficult in the context of the omnipresent electronic means of getting the message across. Today, intercultural mediation via translation has added the machine element to the traditional actors involved...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Casa Cărții de Știință
2016-12-01
|
| Series: | Cultural Intertexts |
| Subjects: | |
| Online Access: | https://b00e8ea91c.clvaw-cdnwnd.com/4fb470e8cbb34a32a0dc1701f8d7322d/200000304-3512135123/112-123%20A.%20Praisler%20-%20Disempowering%20the%20Translator%20as%20Intercultural%20Mediator.%20The%20Age%20of%20the%20New%20Media.pdf |
| Summary: | Marketing quality translations in view of advertising local cultures has become
increasingly difficult in the context of the omnipresent electronic means of getting the
message across. Today, intercultural mediation via translation has added the machine
element to the traditional actors involved in the procedure. Machine translation – whether
rule based, transfer based, dictionary based, example based, interlingual or statistical – is
ideally intended to assist human translators, yet it frequently seems to be the only preferred
alternative in accessing texts produced in a foreign language, bypassing the services of a
qualified translator, especially for time and money related reasons. Under the
circumstances, the tremendous threats that machine translation poses to the quality of the
translated text, especially if it is a literary one, need special consideration. Along these
lines, the present paper focuses on a case study presupposing the translation of a famous
poem by the Romanian nineteenth century poet Mihai Eminescu through Google Translate,
comparing and contrasting it with an authorized version by a nineteen-year old translatorgenius who died in the 1977 earthquake, published posthumously. It is available in print, as
well as on the internet – as written text and as subtitling to poetry reading. |
|---|---|
| ISSN: | 2393-0624 2393-1078 |