Political Communication and Social Change. Political Communication and Challenges in the Digital Age
The relationship between political institutions and citizens has been redefined in the digital environment. The aim of this paper is to identify the main circumstances of this transformation. In this regard, individualization has been a key factor. So far, this relationship had been based on collect...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Icono 14
2018-01-01
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| Series: | La Revista Icono 14 |
| Subjects: | |
| Online Access: | https://icono14.net/ojs/index.php/icono14/article/view/1161 |
| _version_ | 1818326190335721472 |
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| author | Laura Solito Carlo Sorrentino |
| author_facet | Laura Solito Carlo Sorrentino |
| author_sort | Laura Solito |
| collection | DOAJ |
| description | The relationship between political institutions and citizens has been redefined in the digital environment. The aim of this paper is to identify the main circumstances of this transformation. In this regard, individualization has been a key factor. So far, this relationship had been based on collective commitment and a global vision of society. Instead, it now depends on personal commitment and interest in individual issues. The voting process, traditionally based on affiliation, is now conditioned by voters’ opinions. Public opinion can no longer be taken for granted. In addition, persuasion as the only strategy to connect with the electorate is insufficient. Therefore, professionals of political communication have been forced to use the logic of marketing and to explore the potential of digital media, to obtain more consensus and visibility in an increasingly competitive context of communication. |
| first_indexed | 2024-12-13T11:56:26Z |
| format | Article |
| id | doaj.art-cf2ccd2e0f6f4d439b4083b9b1bfb46e |
| institution | Directory Open Access Journal |
| issn | 1697-8293 |
| language | English |
| last_indexed | 2024-12-13T11:56:26Z |
| publishDate | 2018-01-01 |
| publisher | Icono 14 |
| record_format | Article |
| series | La Revista Icono 14 |
| spelling | doaj.art-cf2ccd2e0f6f4d439b4083b9b1bfb46e2022-12-21T23:47:13ZengIcono 14La Revista Icono 141697-82932018-01-0116110.7195/ri14.v16i1.1161Political Communication and Social Change. Political Communication and Challenges in the Digital AgeLaura SolitoCarlo SorrentinoThe relationship between political institutions and citizens has been redefined in the digital environment. The aim of this paper is to identify the main circumstances of this transformation. In this regard, individualization has been a key factor. So far, this relationship had been based on collective commitment and a global vision of society. Instead, it now depends on personal commitment and interest in individual issues. The voting process, traditionally based on affiliation, is now conditioned by voters’ opinions. Public opinion can no longer be taken for granted. In addition, persuasion as the only strategy to connect with the electorate is insufficient. Therefore, professionals of political communication have been forced to use the logic of marketing and to explore the potential of digital media, to obtain more consensus and visibility in an increasingly competitive context of communication.https://icono14.net/ojs/index.php/icono14/article/view/1161Political CommunicationCitizenshipPublic OpinionDigital Media |
| spellingShingle | Laura Solito Carlo Sorrentino Political Communication and Social Change. Political Communication and Challenges in the Digital Age La Revista Icono 14 Political Communication Citizenship Public Opinion Digital Media |
| title | Political Communication and Social Change. Political Communication and Challenges in the Digital Age |
| title_full | Political Communication and Social Change. Political Communication and Challenges in the Digital Age |
| title_fullStr | Political Communication and Social Change. Political Communication and Challenges in the Digital Age |
| title_full_unstemmed | Political Communication and Social Change. Political Communication and Challenges in the Digital Age |
| title_short | Political Communication and Social Change. Political Communication and Challenges in the Digital Age |
| title_sort | political communication and social change political communication and challenges in the digital age |
| topic | Political Communication Citizenship Public Opinion Digital Media |
| url | https://icono14.net/ojs/index.php/icono14/article/view/1161 |
| work_keys_str_mv | AT laurasolito politicalcommunicationandsocialchangepoliticalcommunicationandchallengesinthedigitalage AT carlosorrentino politicalcommunicationandsocialchangepoliticalcommunicationandchallengesinthedigitalage |