Teaching Business Models: Approaches and Success Criteria
Teaching business models (BM) and business model innovation (BMI) in universities and business schools has become a common practice. Academia has acknowledged that despite the very normative nature of the concept, business model thinking unites and synergistically binds the very fundamental decision...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Aalborg University Open Publishing
2021-09-01
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| Series: | Journal of Business Models |
| Online Access: | https://journals.aau.dk/index.php/JOBM/article/view/6911 |
| Summary: | Teaching business models (BM) and business model innovation (BMI) in universities and business schools has become a common practice. Academia has acknowledged that despite the very normative nature of the concept, business model thinking unites and synergistically binds the very fundamental decisions about a business, i.e., how to create, deliver and capture value. |
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| ISSN: | 2246-2465 |