Marketing Strategy Implementation: A Study of Small and Medium Companies in Indonesia
A good marketing strategy does not always necessarily lead to successful marketing performance in an organization. It depends on how marketing people translate the strategy into action. A well formulated, but badly implemented strategy, will be effective (do the right things), but not efficient (do...
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| Format: | Article |
| Language: | English |
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Universitas Islam Indonesia
2009-08-01
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| Series: | Jurnal Siasat Bisnis |
| Online Access: | https://jurnal.uii.ac.id/JSB/article/view/997 |