Buyer Decisions on Hydroponic Vegetable Products

Buyer Decisions on Hydroponic Vegetable Products

This study aims to assess the factors influential towards decision made by consumers to purchase hydroponic products. A quantitative research employing factor analysis, 100 samples were established as per accidental random sampling. The observed 11 variables – classified in four groups – were of hyd...

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Bibliographic Details
Main Authors: Putri Asgami, Tarik Ibrahim Jabal, Sutanto Adi, Syafrani Syafrani, Yudi Ariadi Bambang, Baroh Istis, Relawati Rahayu, Burlakovs Juris, Hawayanti Erni, Utami Lestari Sri, Rosa Imelda, Rizal Muhammad, Marhani Marhani, Yasid Hamdan, Ekawati Ida, Agung Pakarti Trias
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:E3S Web of Conferences
Subjects:
hydroponic product
marketing strategy
pro-environmental behavior
supermarket
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/11/e3sconf_3rdnrls2023_00005.pdf

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