Co-constructing ancestry through direct-to-consumer genetic testing

Direct-to-consumer (DTC) genetic ancestry tests offered via the internet supposedly uncover the ancestry of those tested. While these tests might be seen as a means to find a biologically inscribed and fixed genealogy, this paper explores how companies and customers co-construct ancestry through gen...

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Main Authors: Alexander Lang, Florian Winkler
Format: Article
Language:deu
Published: oekom verlag GmbH 2021-07-01
Series:TATuP – Zeitschrift für Technikfolgenabschätzung in Theorie und Praxis
Subjects:
Online Access:https://tatup.de/index.php/tatup/article/view/6896
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author Alexander Lang
Florian Winkler
author_facet Alexander Lang
Florian Winkler
author_sort Alexander Lang
collection DOAJ
description Direct-to-consumer (DTC) genetic ancestry tests offered via the internet supposedly uncover the ancestry of those tested. While these tests might be seen as a means to find a biologically inscribed and fixed genealogy, this paper explores how companies and customers co-construct ancestry through genetic ancestry testing. The study draws on a review of relevant literature, qualitative interviews with experts and stakeholders, a website analysis, and an autoethnographic self-observation. It shows how DTC genetic testing companies create specific concepts of ancestry in their marketing, development of specific databases, and presentation of results, but also how users interpret and incorporate their results into their own genealogies and lives. Looking at the potential social impact of DTC ancestry testing, the paper questions its categorization as recreational activity or entertainment.
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spelling doaj.art-cf5b5171961b4b8b9b9c8477553f54282022-12-22T04:28:58Zdeuoekom verlag GmbHTATuP – Zeitschrift für Technikfolgenabschätzung in Theorie und Praxis2568-020X2567-88332021-07-0130210.14512/tatup.30.2.30Co-constructing ancestry through direct-to-consumer genetic testingAlexander Lang0Florian Winkler1Institut für Höhere Studien – Institute for Advanced Studies (IHS)Institut für Höhere Studien – Institute for Advanced Studies (IHS)Direct-to-consumer (DTC) genetic ancestry tests offered via the internet supposedly uncover the ancestry of those tested. While these tests might be seen as a means to find a biologically inscribed and fixed genealogy, this paper explores how companies and customers co-construct ancestry through genetic ancestry testing. The study draws on a review of relevant literature, qualitative interviews with experts and stakeholders, a website analysis, and an autoethnographic self-observation. It shows how DTC genetic testing companies create specific concepts of ancestry in their marketing, development of specific databases, and presentation of results, but also how users interpret and incorporate their results into their own genealogies and lives. Looking at the potential social impact of DTC ancestry testing, the paper questions its categorization as recreational activity or entertainment.https://tatup.de/index.php/tatup/article/view/6896direct-to-consumer (DTC) genetic testingancestrygenealogyco-construction
spellingShingle Alexander Lang
Florian Winkler
Co-constructing ancestry through direct-to-consumer genetic testing
TATuP – Zeitschrift für Technikfolgenabschätzung in Theorie und Praxis
direct-to-consumer (DTC) genetic testing
ancestry
genealogy
co-construction
title Co-constructing ancestry through direct-to-consumer genetic testing
title_full Co-constructing ancestry through direct-to-consumer genetic testing
title_fullStr Co-constructing ancestry through direct-to-consumer genetic testing
title_full_unstemmed Co-constructing ancestry through direct-to-consumer genetic testing
title_short Co-constructing ancestry through direct-to-consumer genetic testing
title_sort co constructing ancestry through direct to consumer genetic testing
topic direct-to-consumer (DTC) genetic testing
ancestry
genealogy
co-construction
url https://tatup.de/index.php/tatup/article/view/6896
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