Perceived Risks toward In-Vehicle Infotainment Data Services on Intelligent Connected Vehicles
With the evolution of Internet of Vehicles (IoV) and intelligent transportation systems, intelligent connected vehicles (ICV) are becoming the trend in automobile industry worldwide. Assisted by road-side infrastructure and vehicle-mounted sensors, in-vehicle infotainment (IVI) data services are gra...
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-09-01
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| Series: | Systems |
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| Online Access: | https://www.mdpi.com/2079-8954/10/5/162 |
| _version_ | 1797469801329721344 |
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| author | Zhiyuan Yu Kexin Cai |
| author_facet | Zhiyuan Yu Kexin Cai |
| author_sort | Zhiyuan Yu |
| collection | DOAJ |
| description | With the evolution of Internet of Vehicles (IoV) and intelligent transportation systems, intelligent connected vehicles (ICV) are becoming the trend in automobile industry worldwide. Assisted by road-side infrastructure and vehicle-mounted sensors, in-vehicle infotainment (IVI) data services are gradually growing more popular with drivers and passengers. In particular, IVI data services are not only restricted to internal cabin, but also are being extended to the external environment (e.g., workplace and home). These data categories include personal demographics/bioinformatics, usage habits, travel patterns, real-time location, audio, video, etc., which in turn induce perceived risk concerns around the data privacy and security of occupants. In this paper, we collect answers from 500 valid respondents and then construct a structural equation model to investigate key factors influencing users’ attitudes and behavioral intention (BI) towards IVI data services. Therein, trust is considered to play a vital role in attitude, and is assumed to be affected by perceived security risk (PSR), perceived privacy risk (PPR), and perceived performance risk (PFR). The results show that PSR and PPR have negative effects on user trust. The data breache anxiety positively influences PPR, which explain 75% of variance. In addition, trust can directly affect attitude and BI, which explain 28.6% of variance in attitudes towards IVI data services. Respondents score higher on average for attitude (Mean = 5.762, SD = 0.89) even where perceived risks exist. BI is influenced by the factors of PSR, PFR, trust, and attitude. Through this study, we intend to reveal the relationships among the factors of perceived risk, trust, attitude, and BI towards IVI data services, then provide guidelines for vehicular data governance in order to consolidate user trust for a safer mobility ecosystem. |
| first_indexed | 2024-03-09T19:26:15Z |
| format | Article |
| id | doaj.art-cf6feeca59ec4b64b3c3f36653b3d62a |
| institution | Directory Open Access Journal |
| issn | 2079-8954 |
| language | English |
| last_indexed | 2024-03-09T19:26:15Z |
| publishDate | 2022-09-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Systems |
| spelling | doaj.art-cf6feeca59ec4b64b3c3f36653b3d62a2023-11-24T02:55:16ZengMDPI AGSystems2079-89542022-09-0110516210.3390/systems10050162Perceived Risks toward In-Vehicle Infotainment Data Services on Intelligent Connected VehiclesZhiyuan Yu0Kexin Cai1School of Journalism and Communication, Shandong University, Jinan 250100, ChinaSchool of Journalism and Communication, Shandong University, Jinan 250100, ChinaWith the evolution of Internet of Vehicles (IoV) and intelligent transportation systems, intelligent connected vehicles (ICV) are becoming the trend in automobile industry worldwide. Assisted by road-side infrastructure and vehicle-mounted sensors, in-vehicle infotainment (IVI) data services are gradually growing more popular with drivers and passengers. In particular, IVI data services are not only restricted to internal cabin, but also are being extended to the external environment (e.g., workplace and home). These data categories include personal demographics/bioinformatics, usage habits, travel patterns, real-time location, audio, video, etc., which in turn induce perceived risk concerns around the data privacy and security of occupants. In this paper, we collect answers from 500 valid respondents and then construct a structural equation model to investigate key factors influencing users’ attitudes and behavioral intention (BI) towards IVI data services. Therein, trust is considered to play a vital role in attitude, and is assumed to be affected by perceived security risk (PSR), perceived privacy risk (PPR), and perceived performance risk (PFR). The results show that PSR and PPR have negative effects on user trust. The data breache anxiety positively influences PPR, which explain 75% of variance. In addition, trust can directly affect attitude and BI, which explain 28.6% of variance in attitudes towards IVI data services. Respondents score higher on average for attitude (Mean = 5.762, SD = 0.89) even where perceived risks exist. BI is influenced by the factors of PSR, PFR, trust, and attitude. Through this study, we intend to reveal the relationships among the factors of perceived risk, trust, attitude, and BI towards IVI data services, then provide guidelines for vehicular data governance in order to consolidate user trust for a safer mobility ecosystem.https://www.mdpi.com/2079-8954/10/5/162data servicesintelligent connected vehiclesin-vehicle infotainmentperceived privacy and security riskstrust |
| spellingShingle | Zhiyuan Yu Kexin Cai Perceived Risks toward In-Vehicle Infotainment Data Services on Intelligent Connected Vehicles Systems data services intelligent connected vehicles in-vehicle infotainment perceived privacy and security risks trust |
| title | Perceived Risks toward In-Vehicle Infotainment Data Services on Intelligent Connected Vehicles |
| title_full | Perceived Risks toward In-Vehicle Infotainment Data Services on Intelligent Connected Vehicles |
| title_fullStr | Perceived Risks toward In-Vehicle Infotainment Data Services on Intelligent Connected Vehicles |
| title_full_unstemmed | Perceived Risks toward In-Vehicle Infotainment Data Services on Intelligent Connected Vehicles |
| title_short | Perceived Risks toward In-Vehicle Infotainment Data Services on Intelligent Connected Vehicles |
| title_sort | perceived risks toward in vehicle infotainment data services on intelligent connected vehicles |
| topic | data services intelligent connected vehicles in-vehicle infotainment perceived privacy and security risks trust |
| url | https://www.mdpi.com/2079-8954/10/5/162 |
| work_keys_str_mv | AT zhiyuanyu perceivedriskstowardinvehicleinfotainmentdataservicesonintelligentconnectedvehicles AT kexincai perceivedriskstowardinvehicleinfotainmentdataservicesonintelligentconnectedvehicles |