Evaluating the moderated-mediation effects of switching costs in the link between social capital and NPD performance
In this study, we explore the causes and performance outcomes of switching costs in the context of new product development (NPD) from both the supplier and customer perspectives, and discuss the role that switching costs play as moderators and mediators in the relationship between social capital and...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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KeAi Communications Co., Ltd.
2024-06-01
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| Series: | Journal of Management Science and Engineering |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2096232024000015 |
| _version_ | 1827229271630807040 |
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| author | Yi Li Nelson Oly Ndubisi Gang Li Jinpeng Xu |
| author_facet | Yi Li Nelson Oly Ndubisi Gang Li Jinpeng Xu |
| author_sort | Yi Li |
| collection | DOAJ |
| description | In this study, we explore the causes and performance outcomes of switching costs in the context of new product development (NPD) from both the supplier and customer perspectives, and discuss the role that switching costs play as moderators and mediators in the relationship between social capital and NPD performance. Based on data from 214 Chinese manufacturers, we employ the structural equation model to test our conceptual model and hypotheses. The results indicate that relationship quality and customer involvement positively and negatively affect switching costs, respectively, and that switching costs negatively affect NPD performance. Switching costs mediate and moderate the relationship between social capital and NPD performance. Furthermore, switching costs significantly and positively moderate the relationship between relationship quality and NPD performance. On the other hand, switching costs insignificantly and negatively moderate the relationship between customer involvement and NPD performance. The theoretical and managerial implications of the findings are discussed. |
| first_indexed | 2024-04-24T23:48:03Z |
| format | Article |
| id | doaj.art-cf7068b86de241c398f3bbf44487b759 |
| institution | Directory Open Access Journal |
| issn | 2096-2320 |
| language | English |
| last_indexed | 2025-03-21T18:27:06Z |
| publishDate | 2024-06-01 |
| publisher | KeAi Communications Co., Ltd. |
| record_format | Article |
| series | Journal of Management Science and Engineering |
| spelling | doaj.art-cf7068b86de241c398f3bbf44487b7592024-06-08T04:26:13ZengKeAi Communications Co., Ltd.Journal of Management Science and Engineering2096-23202024-06-0192161176Evaluating the moderated-mediation effects of switching costs in the link between social capital and NPD performanceYi Li0Nelson Oly Ndubisi1Gang Li2Jinpeng Xu3School of Economics & Management, Xidian University, Xi'an, China; Corresponding author.College of Business & Economics, Qatar University, Doha, QatarSchool of Management, Xi'an Jiao Tong University, Xi'an, China; The State Key Lab for Manufacturing Systems Engineering, Xi'an, China; The Key Laboratory of the Ministry of Education for Process Control and Efficiency Projects, Xi'an, ChinaSchool of Economics & Management, Xidian University, Xi'an, ChinaIn this study, we explore the causes and performance outcomes of switching costs in the context of new product development (NPD) from both the supplier and customer perspectives, and discuss the role that switching costs play as moderators and mediators in the relationship between social capital and NPD performance. Based on data from 214 Chinese manufacturers, we employ the structural equation model to test our conceptual model and hypotheses. The results indicate that relationship quality and customer involvement positively and negatively affect switching costs, respectively, and that switching costs negatively affect NPD performance. Switching costs mediate and moderate the relationship between social capital and NPD performance. Furthermore, switching costs significantly and positively moderate the relationship between relationship quality and NPD performance. On the other hand, switching costs insignificantly and negatively moderate the relationship between customer involvement and NPD performance. The theoretical and managerial implications of the findings are discussed.http://www.sciencedirect.com/science/article/pii/S2096232024000015Social capitalNew product development (NPD)PerformanceSwitching costsModerated mediation analysisChina |
| spellingShingle | Yi Li Nelson Oly Ndubisi Gang Li Jinpeng Xu Evaluating the moderated-mediation effects of switching costs in the link between social capital and NPD performance Journal of Management Science and Engineering Social capital New product development (NPD) Performance Switching costs Moderated mediation analysis China |
| title | Evaluating the moderated-mediation effects of switching costs in the link between social capital and NPD performance |
| title_full | Evaluating the moderated-mediation effects of switching costs in the link between social capital and NPD performance |
| title_fullStr | Evaluating the moderated-mediation effects of switching costs in the link between social capital and NPD performance |
| title_full_unstemmed | Evaluating the moderated-mediation effects of switching costs in the link between social capital and NPD performance |
| title_short | Evaluating the moderated-mediation effects of switching costs in the link between social capital and NPD performance |
| title_sort | evaluating the moderated mediation effects of switching costs in the link between social capital and npd performance |
| topic | Social capital New product development (NPD) Performance Switching costs Moderated mediation analysis China |
| url | http://www.sciencedirect.com/science/article/pii/S2096232024000015 |
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