User-Generated Tweets about Global Green Brands: A Sentiment Analysis Approach
Purpose – Microblogging platforms are generating an infinite volume of content on various topics. Therefore, traditional marketing methods can hardly be employed for its effective research, but sentiment analysis has recently emerged to cope with this challenge. While considerable academic effort ha...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2018-01-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/311456 |