Shopping mall attraction and social mixing at a city scale
Abstract In Latin America, shopping malls seem to offer an open, safe and democratic version of the public space. However, it is often difficult to quantitatively measure whether they indeed foster, hinder, or are neutral with respect to social inclusion. In this work, we investigate if, and by how...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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SpringerOpen
2018-08-01
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| Series: | EPJ Data Science |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1140/epjds/s13688-018-0157-5 |
| _version_ | 1819146126622720000 |
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| author | Mariano G. Beiró Loreto Bravo Diego Caro Ciro Cattuto Leo Ferres Eduardo Graells-Garrido |
| author_facet | Mariano G. Beiró Loreto Bravo Diego Caro Ciro Cattuto Leo Ferres Eduardo Graells-Garrido |
| author_sort | Mariano G. Beiró |
| collection | DOAJ |
| description | Abstract In Latin America, shopping malls seem to offer an open, safe and democratic version of the public space. However, it is often difficult to quantitatively measure whether they indeed foster, hinder, or are neutral with respect to social inclusion. In this work, we investigate if, and by how much, people from different social classes are attracted by the same malls. Using a dataset of mobile phone network records from 387,152 devices identified as customers of 16 malls in Santiago de Chile, we performed several analyses to study whether malls with higher social mixing attract more people. Our pipeline, which starts with the socio-economic characterization of mall visitors, includes the estimation of social mixing and diversity of malls, the application of the gravity model of mobility, and the definition of a co-visitation model. Results showed that people tend to choose a profile of malls more in line with their own socio-economic status and the distance from their home to the mall, and that higher mixing does positively contribute to the process of choosing a mall. We conclude that (a) there is social mixing in malls, and (b) that social mixing is a factor at the time of choosing which mall to go to. Thus, the potential for social mixing in malls could be capitalized by designing public policies regarding transportation and mobility to make some malls strong social inclusion hubs. |
| first_indexed | 2024-12-22T13:08:58Z |
| format | Article |
| id | doaj.art-cf72e539d7f24e92a659b57f8e5e1d37 |
| institution | Directory Open Access Journal |
| issn | 2193-1127 |
| language | English |
| last_indexed | 2024-12-22T13:08:58Z |
| publishDate | 2018-08-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | EPJ Data Science |
| spelling | doaj.art-cf72e539d7f24e92a659b57f8e5e1d372022-12-21T18:24:47ZengSpringerOpenEPJ Data Science2193-11272018-08-017112110.1140/epjds/s13688-018-0157-5Shopping mall attraction and social mixing at a city scaleMariano G. Beiró0Loreto Bravo1Diego Caro2Ciro Cattuto3Leo Ferres4Eduardo Graells-Garrido5Facultad de Ingeniería, Universidad de Buenos Aires, INTECIN (CONICET)Data Science Institute, Faculty of Engineering, Universidad del DesarrolloData Science Institute, Faculty of Engineering, Universidad del DesarrolloISI FoundationData Science Institute, Faculty of Engineering, Universidad del DesarrolloData Science Institute, Faculty of Engineering, Universidad del DesarrolloAbstract In Latin America, shopping malls seem to offer an open, safe and democratic version of the public space. However, it is often difficult to quantitatively measure whether they indeed foster, hinder, or are neutral with respect to social inclusion. In this work, we investigate if, and by how much, people from different social classes are attracted by the same malls. Using a dataset of mobile phone network records from 387,152 devices identified as customers of 16 malls in Santiago de Chile, we performed several analyses to study whether malls with higher social mixing attract more people. Our pipeline, which starts with the socio-economic characterization of mall visitors, includes the estimation of social mixing and diversity of malls, the application of the gravity model of mobility, and the definition of a co-visitation model. Results showed that people tend to choose a profile of malls more in line with their own socio-economic status and the distance from their home to the mall, and that higher mixing does positively contribute to the process of choosing a mall. We conclude that (a) there is social mixing in malls, and (b) that social mixing is a factor at the time of choosing which mall to go to. Thus, the potential for social mixing in malls could be capitalized by designing public policies regarding transportation and mobility to make some malls strong social inclusion hubs.http://link.springer.com/article/10.1140/epjds/s13688-018-0157-5Malls and retailHuman mobilitySocio-economic factors of mobilitySocial mixingCall/Data detail recordsUrban informatics |
| spellingShingle | Mariano G. Beiró Loreto Bravo Diego Caro Ciro Cattuto Leo Ferres Eduardo Graells-Garrido Shopping mall attraction and social mixing at a city scale EPJ Data Science Malls and retail Human mobility Socio-economic factors of mobility Social mixing Call/Data detail records Urban informatics |
| title | Shopping mall attraction and social mixing at a city scale |
| title_full | Shopping mall attraction and social mixing at a city scale |
| title_fullStr | Shopping mall attraction and social mixing at a city scale |
| title_full_unstemmed | Shopping mall attraction and social mixing at a city scale |
| title_short | Shopping mall attraction and social mixing at a city scale |
| title_sort | shopping mall attraction and social mixing at a city scale |
| topic | Malls and retail Human mobility Socio-economic factors of mobility Social mixing Call/Data detail records Urban informatics |
| url | http://link.springer.com/article/10.1140/epjds/s13688-018-0157-5 |
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