Impact of Marketing Activities in the Early Years of a Firm’s Life on Its Future Performance
The aim of this paper was to analyze in which year, after launching a new venture, marketing activities (dialogue with customers and engaging in promotional efforts) impact its future performance. To do so, logistic regression models were created in which the dependent variables considered as perfo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)
2019-01-01
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| Series: | Regepe Entrepreneurship and Small Business Journal |
| Subjects: | |
| Online Access: | https://regepe.org.br/regepe/article/view/1263 |