The Effect of Diferentiation, Price, and Facility on Customers’ Satisfaction (Case Study on Goen Authentic In East Jakarta)

The Effect of Diferentiation, Price, and Facility on Customers’ Satisfaction (Case Study on Goen Authentic In East Jakarta)

This study aimed to analyze “The Effect of Differentiation, Price and Facilities on Consumer Satisfaction (Case Study on Goen Authentic East Jakarta). The research method was quantitative using purposive sampling, with a sample of 35 respondents. The results of this study indicated that (1) the diff...

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Bibliographic Details
Main Authors: Siti Mariam, Egi Panji Kresna, Abdul Haeba Ramli
Format: Article
Language:Indonesian
Published: Institut Ilmu Sosial dan Manajemen STIAMI 2022-04-01
Series:Majalah Ilmiah Bijak
Subjects:
product differentiation
price
facilities
customer satisfaction
goen authentic
Online Access:https://ojs.stiami.ac.id/index.php/bijak/article/view/2193

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