Consumer Perception and the Evaluation to Adopt Augmented Reality in Furniture Retail Mobile Application
The importance of retailers to utilize interactive technology, such as Augmented Reality (AR), in their mobile applications is considered due to the change in consumer behavior from in-store to online. However, there is limited study in understanding consumer perception to evaluate the effectiveness...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2022-01-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/7801 |