Pilkada Amidst a Pandemic: The Role of The Electronic Word of Mouth in Political Brand and Voting Intention

The Regional Head Election campaign frequently uses electronic Word of Mouth (eWOM) communication because of social media's growth and the Covid-19 pandemic that took place during the election year. In commercial brands, eWOM impact has influence brand equity and purchase decisions. However, in...

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Bibliographic Details
Main Authors:	Linda Fitriani, Jono M Munandar, Ujang Sumarwan
Format:	Article
Language:	English
Published:	Universitas Gadjah Mada 2021-10-01
Series:	JSP: Jurnal Ilmu Sosial dan Ilmu Politik
Subjects:	electronic word of mouth candidate brand building voting intention
Online Access:	https://jurnal.ugm.ac.id/jsp/article/view/63986

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