Environmental Aspect of Business Communications
In the era of globalization, environmental endangerment and degradation are global in character, so the environmental protection has become a serious problem for civilisation in general. This paper emphasises the efforts being taken by companies to follow environmental changes and position themselve...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Belgrade, Faculty of Organisational Sciences
2015-05-01
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| Series: | Management |
| Online Access: | http://management.fon.bg.ac.rs/index.php/mng/article/view/96 |
| _version_ | 1818494716504702976 |
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| author | Biljana Kitić Milica Kostić – Stanković Jelena Cvijović Danica Lečić-Cvetković |
| author_facet | Biljana Kitić Milica Kostić – Stanković Jelena Cvijović Danica Lečić-Cvetković |
| author_sort | Biljana Kitić |
| collection | DOAJ |
| description | In the era of globalization, environmental endangerment and degradation are global in character, so the environmental protection has become a serious problem for civilisation in general. This paper emphasises the efforts being taken by companies to follow environmental changes and position themselves as ecologically responsible through the adoption of a unified business communication policy. The research was conducted on a sample of one hundred employees of the company “AXA Insurance” in order to determine the level of their ecological awareness and pro-environmental behaviour. The findings of the survey indicate that, due to the poor preparedness of Serbian companies to meet environmental requirements and standards applicable in developed countries, environmental awareness of their employees is at a low level. Therefore, this issue should be incorporated in companies’ business communication strategies that address both, internal and external target groups. |
| first_indexed | 2024-12-10T18:10:10Z |
| format | Article |
| id | doaj.art-cfe99b8727914810b4adb69753a820bd |
| institution | Directory Open Access Journal |
| issn | 1820-0222 2406-0658 |
| language | English |
| last_indexed | 2024-12-10T18:10:10Z |
| publishDate | 2015-05-01 |
| publisher | University of Belgrade, Faculty of Organisational Sciences |
| record_format | Article |
| series | Management |
| spelling | doaj.art-cfe99b8727914810b4adb69753a820bd2022-12-22T01:38:28ZengUniversity of Belgrade, Faculty of Organisational SciencesManagement1820-02222406-06582015-05-012074697610.7595/management.fon.2015.000496Environmental Aspect of Business CommunicationsBiljana Kitić0Milica Kostić – Stanković1Jelena Cvijović2Danica Lečić-Cvetković3Samardžić, Oreški, Gecić & Grbović Law FirmUniversity of Belgrade, Faculty of Organizational SciencesUniversity of Belgrade, Faculty of Organizational SciencesUniversity of Belgrade, Faculty of Organizational SciencesIn the era of globalization, environmental endangerment and degradation are global in character, so the environmental protection has become a serious problem for civilisation in general. This paper emphasises the efforts being taken by companies to follow environmental changes and position themselves as ecologically responsible through the adoption of a unified business communication policy. The research was conducted on a sample of one hundred employees of the company “AXA Insurance” in order to determine the level of their ecological awareness and pro-environmental behaviour. The findings of the survey indicate that, due to the poor preparedness of Serbian companies to meet environmental requirements and standards applicable in developed countries, environmental awareness of their employees is at a low level. Therefore, this issue should be incorporated in companies’ business communication strategies that address both, internal and external target groups.http://management.fon.bg.ac.rs/index.php/mng/article/view/96 |
| spellingShingle | Biljana Kitić Milica Kostić – Stanković Jelena Cvijović Danica Lečić-Cvetković Environmental Aspect of Business Communications Management |
| title | Environmental Aspect of Business Communications |
| title_full | Environmental Aspect of Business Communications |
| title_fullStr | Environmental Aspect of Business Communications |
| title_full_unstemmed | Environmental Aspect of Business Communications |
| title_short | Environmental Aspect of Business Communications |
| title_sort | environmental aspect of business communications |
| url | http://management.fon.bg.ac.rs/index.php/mng/article/view/96 |
| work_keys_str_mv | AT biljanakitic environmentalaspectofbusinesscommunications AT milicakosticstankovic environmentalaspectofbusinesscommunications AT jelenacvijovic environmentalaspectofbusinesscommunications AT danicaleciccvetkovic environmentalaspectofbusinesscommunications |