The Social Cognitive Theory of Personality in the Context of Personal Marketing
The starting point of personal marketing is an individual, i.e. a person. Personal marketing, in the sense of the narrowest level of marketing, has a markedly interdisciplinary character, because it relies on the knowledge of psychology - the science of psychological characteristics of a person. P...
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| Format: | Article |
| Language: | English |
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Faculty of Economics and Business in Osijek
2010-07-01
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| Series: | Ekonomski Vjesnik |
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| Online Access: | http://hrcak.srce.hr/file/89161 |