The Role of TQMk in Increasing the Effectiveness of E-Marketing within the Jordanian Telecommunication Sector

The Role of TQMk in Increasing the Effectiveness of E-Marketing within the Jordanian Telecommunication Sector

The current study focused on examining the role of TQMk (Total Quality Marketing) in increasing the effectiveness of e-marketing within Jordanian telecommunication sector; TQMk included variables of service quality, market orientation and the customer-focused approach. A quantitative approach was ad...

Full description

Bibliographic Details
Main Authors: Mohammad Fahmi Al-Zyoud, Lu’ay Al-Mu’ani, Malek Alsoud, Anas Alsoud
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
TQMk
customer focus
market orientation
service quality
e-marketing
Online Access:https://www.mdpi.com/0718-1876/16/5/76

Similar Items

Similar Items