THE EFFECT OF BANK NTB REBRANDING BECOME BANK NTB SYARIAH ON NON-MUSLIM CUSTOMERS LOYALTY

THE EFFECT OF BANK NTB REBRANDING BECOME BANK NTB SYARIAH ON NON-MUSLIM CUSTOMERS LOYALTY

This study aims to examine Rebranding of Bank NTB into Bank NTB Syariah on Non-Muslim Customer Loyalty. Banks belonging to the regional government of West Nusa Tenggara make total changes or conversions from conventional banks to Islamic banks when performance improves, not by creating new units or...

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Bibliographic Details
Main Authors:	Lillah M.A., Sulhaini, Herman L.E.
Format:	Article
Language:	English
Published:	iVolga Press 2022-10-01
Series:	Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:	brand loyalty brand experience self-congruity brand image
Online Access:	http://rjoas.com/issue-2022-10/article_02.pdf

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