Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
The Paralympic Games have become a relevant social and communication tool for the enhancement of global awareness and understanding of disability. The increasing visibility of this kind of global sports event, as well as the efforts of public authorities to make their host cities more accessible, ev...
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| Format: | Article |
| Language: | English |
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Cogitatio
2021-08-01
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| Series: | Media and Communication |
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| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/4043 |
| _version_ | 1828751623861567488 |
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| author | Olga Kolotouchkina Carmen Llorente-Barroso María Luisa García-Guardia Juan Pavón |
| author_facet | Olga Kolotouchkina Carmen Llorente-Barroso María Luisa García-Guardia Juan Pavón |
| author_sort | Olga Kolotouchkina |
| collection | DOAJ |
| description | The Paralympic Games have become a relevant social and communication tool for the enhancement of global awareness and understanding of disability. The increasing visibility of this kind of global sports event, as well as the efforts of public authorities to make their host cities more accessible, evidence a relevant shift to new urban barrier-free experiences and discourses concerning disability. This research is guided by an exploratory case study approach to assess the disability representation and narratives within the context of the 2020 Tokyo Paralympic Games. The examination of some innovative communication strategies fostering the visibility of disability reveals a series of effective practices implemented in Japan. The focus on the personification of para-athletes, the celebration of public events to experience first-hand para-sports disciplines, as well as the engagement of school-children and young people in para-sports initiatives are predominant in the communication efforts of Tokyo 2020 in the pre-games period. |
| first_indexed | 2024-12-10T20:56:21Z |
| format | Article |
| id | doaj.art-d00b0b404a42430c8163e44c5d7baa61 |
| institution | Directory Open Access Journal |
| issn | 2183-2439 |
| language | English |
| last_indexed | 2024-12-10T20:56:21Z |
| publishDate | 2021-08-01 |
| publisher | Cogitatio |
| record_format | Article |
| series | Media and Communication |
| spelling | doaj.art-d00b0b404a42430c8163e44c5d7baa612022-12-22T01:33:57ZengCogitatioMedia and Communication2183-24392021-08-019310111110.17645/mac.v9i3.40432094Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and ImplicationsOlga Kolotouchkina0Carmen Llorente-Barroso1María Luisa García-Guardia2Juan Pavón3School of Humanities and Communication Sciences, University CEU San Pablo, SpainFaculty of Information Sciences, Complutense University of Madrid, SpainFaculty of Information Sciences, Complutense University of Madrid, SpainInstitute of Knowledge Technology, Complutense University of Madrid, SpainThe Paralympic Games have become a relevant social and communication tool for the enhancement of global awareness and understanding of disability. The increasing visibility of this kind of global sports event, as well as the efforts of public authorities to make their host cities more accessible, evidence a relevant shift to new urban barrier-free experiences and discourses concerning disability. This research is guided by an exploratory case study approach to assess the disability representation and narratives within the context of the 2020 Tokyo Paralympic Games. The examination of some innovative communication strategies fostering the visibility of disability reveals a series of effective practices implemented in Japan. The focus on the personification of para-athletes, the celebration of public events to experience first-hand para-sports disciplines, as well as the engagement of school-children and young people in para-sports initiatives are predominant in the communication efforts of Tokyo 2020 in the pre-games period.https://www.cogitatiopress.com/mediaandcommunication/article/view/4043disabilityparalympic gamesmediasports communicationtokyo 2020 paralympic gamesjapan |
| spellingShingle | Olga Kolotouchkina Carmen Llorente-Barroso María Luisa García-Guardia Juan Pavón Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications Media and Communication disability paralympic games media sports communication tokyo 2020 paralympic games japan |
| title | Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications |
| title_full | Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications |
| title_fullStr | Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications |
| title_full_unstemmed | Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications |
| title_short | Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications |
| title_sort | disability narratives in sports communication tokyo 2020 paralympic games best practices and implications |
| topic | disability paralympic games media sports communication tokyo 2020 paralympic games japan |
| url | https://www.cogitatiopress.com/mediaandcommunication/article/view/4043 |
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