The Importance of Place in Corporate Identity. An Investigation on the Presence of Old Dutch Firms on the Internet
This paper investigates how old Dutch firms display their corporate identity on the Internet, with special attention paid to location and place. Several scholars argue that the Internet would create the ‘end-of-geography’. Current empirical investigation found that incumbent firms display a strong s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Lodz University Press
2011-11-01
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| Series: | European Spatial Research and Policy |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/esrap/article/view/7750 |
| _version_ | 1819226564080959488 |
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| author | Aleid E. Brouwer Pieter Pellenbarg |
| author_facet | Aleid E. Brouwer Pieter Pellenbarg |
| author_sort | Aleid E. Brouwer |
| collection | DOAJ |
| description | This paper investigates how old Dutch firms display their corporate identity on the Internet, with special attention paid to location and place. Several scholars argue that the Internet would create the ‘end-of-geography’. Current empirical investigation found that incumbent firms display a strong sense-of-place in the presentation of ‘self’ on their websites. Location is important for old firms' images, underlining the importance of embeddedness. Location remains important when firms compete on the ‘global level’ on the Internet. This paper therefore contributes to the understanding of place and local embeddedness of firms in the ‘global internet space’. |
| first_indexed | 2024-12-23T10:27:29Z |
| format | Article |
| id | doaj.art-d01299f57a794e7c8148e8896a50dfb6 |
| institution | Directory Open Access Journal |
| issn | 1231-1952 1896-1525 |
| language | English |
| last_indexed | 2024-12-23T10:27:29Z |
| publishDate | 2011-11-01 |
| publisher | Lodz University Press |
| record_format | Article |
| series | European Spatial Research and Policy |
| spelling | doaj.art-d01299f57a794e7c8148e8896a50dfb62022-12-21T17:50:32ZengLodz University PressEuropean Spatial Research and Policy1231-19521896-15252011-11-01182799410.2478/v10105-011-0014-z7750The Importance of Place in Corporate Identity. An Investigation on the Presence of Old Dutch Firms on the InternetAleid E. Brouwer0Pieter Pellenbarg1University of Groningen, Faculty of Spatial Sciences, Department of Economic Geography, P.O. Box 800, 9700AV Groningen, The NetherlandsUniversity of Groningen, Faculty of Spatial Sciences, Department of Economic Geography, P.O. Box 800, 9700AV Groningen, The NetherlandsThis paper investigates how old Dutch firms display their corporate identity on the Internet, with special attention paid to location and place. Several scholars argue that the Internet would create the ‘end-of-geography’. Current empirical investigation found that incumbent firms display a strong sense-of-place in the presentation of ‘self’ on their websites. Location is important for old firms' images, underlining the importance of embeddedness. Location remains important when firms compete on the ‘global level’ on the Internet. This paper therefore contributes to the understanding of place and local embeddedness of firms in the ‘global internet space’.https://czasopisma.uni.lodz.pl/esrap/article/view/7750firm behaviourembeddednesscorporate identitylocal environmentsense-of-place |
| spellingShingle | Aleid E. Brouwer Pieter Pellenbarg The Importance of Place in Corporate Identity. An Investigation on the Presence of Old Dutch Firms on the Internet European Spatial Research and Policy firm behaviour embeddedness corporate identity local environment sense-of-place |
| title | The Importance of Place in Corporate Identity. An Investigation on the Presence of Old Dutch Firms on the Internet |
| title_full | The Importance of Place in Corporate Identity. An Investigation on the Presence of Old Dutch Firms on the Internet |
| title_fullStr | The Importance of Place in Corporate Identity. An Investigation on the Presence of Old Dutch Firms on the Internet |
| title_full_unstemmed | The Importance of Place in Corporate Identity. An Investigation on the Presence of Old Dutch Firms on the Internet |
| title_short | The Importance of Place in Corporate Identity. An Investigation on the Presence of Old Dutch Firms on the Internet |
| title_sort | importance of place in corporate identity an investigation on the presence of old dutch firms on the internet |
| topic | firm behaviour embeddedness corporate identity local environment sense-of-place |
| url | https://czasopisma.uni.lodz.pl/esrap/article/view/7750 |
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