Fake and fan film trailers as incarnations of audience anticipation and desire
In the lead-up to the release of some feature films, fake and fan trailers are created by users and uploaded to YouTube and other Web sites. These trailers demonstrate that users are literate not only in the form of the trailer itself, but also in the Hollywood system and how it markets products to...
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| Format: | Article |
| Language: | English |
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Organization for Transformative Works
2012-03-01
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| Series: | Transformative Works and Cultures |
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| Online Access: | http://journal.transformativeworks.org/index.php/twc/article/view/360/284 |
| _version_ | 1818906749449535488 |
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| author | Kathleen Amy Williams |
| author_facet | Kathleen Amy Williams |
| author_sort | Kathleen Amy Williams |
| collection | DOAJ |
| description | In the lead-up to the release of some feature films, fake and fan trailers are created by users and uploaded to YouTube and other Web sites. These trailers demonstrate that users are literate not only in the form of the trailer itself, but also in the Hollywood system and how it markets products to audiences. Circulating in a networked environment online, these texts, which play with the form of the trailer, perform and embody users' and fans' desire to see not just the feature film but also the official trailer itself. I discuss these fake and fan trailers in relation to cinematic anticipation and describe how they navigate both spatial and temporal bounds. Using the architectural concept of the desire line, I argue that spatial frameworks can be usefully employed to consider how users navigate online spaces, media, and concepts through the form of the trailer. |
| first_indexed | 2024-12-19T21:44:10Z |
| format | Article |
| id | doaj.art-d015ed7b9fc64969a35aaa10f521604f |
| institution | Directory Open Access Journal |
| issn | 1941-2258 1941-2258 |
| language | English |
| last_indexed | 2024-12-19T21:44:10Z |
| publishDate | 2012-03-01 |
| publisher | Organization for Transformative Works |
| record_format | Article |
| series | Transformative Works and Cultures |
| spelling | doaj.art-d015ed7b9fc64969a35aaa10f521604f2022-12-21T20:04:35ZengOrganization for Transformative WorksTransformative Works and Cultures1941-22581941-22582012-03-01910.3983/twc.2012.0360Fake and fan film trailers as incarnations of audience anticipation and desireKathleen Amy Williams0University of New South Wales, Sydney, AustraliaIn the lead-up to the release of some feature films, fake and fan trailers are created by users and uploaded to YouTube and other Web sites. These trailers demonstrate that users are literate not only in the form of the trailer itself, but also in the Hollywood system and how it markets products to audiences. Circulating in a networked environment online, these texts, which play with the form of the trailer, perform and embody users' and fans' desire to see not just the feature film but also the official trailer itself. I discuss these fake and fan trailers in relation to cinematic anticipation and describe how they navigate both spatial and temporal bounds. Using the architectural concept of the desire line, I argue that spatial frameworks can be usefully employed to consider how users navigate online spaces, media, and concepts through the form of the trailer.http://journal.transformativeworks.org/index.php/twc/article/view/360/284FilmFilm advertisingMashup |
| spellingShingle | Kathleen Amy Williams Fake and fan film trailers as incarnations of audience anticipation and desire Transformative Works and Cultures Film Film advertising Mashup |
| title | Fake and fan film trailers as incarnations of audience anticipation and desire |
| title_full | Fake and fan film trailers as incarnations of audience anticipation and desire |
| title_fullStr | Fake and fan film trailers as incarnations of audience anticipation and desire |
| title_full_unstemmed | Fake and fan film trailers as incarnations of audience anticipation and desire |
| title_short | Fake and fan film trailers as incarnations of audience anticipation and desire |
| title_sort | fake and fan film trailers as incarnations of audience anticipation and desire |
| topic | Film Film advertising Mashup |
| url | http://journal.transformativeworks.org/index.php/twc/article/view/360/284 |
| work_keys_str_mv | AT kathleenamywilliams fakeandfanfilmtrailersasincarnationsofaudienceanticipationanddesire |