FAKTOR-FAKTOR PENENTU KEPUTUSAN PEMBELIAN MELALUI E-COMMERCE PAD PT. GRE
This study aimed to determine the factors that influence purchasing decisions through e-commerce on PT. GRE. The reasearch was conducted to determine whether there is influence of information quality, company reputation, appearance of the site, the benefits received from online shopping, trust, expe...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Telkom University
2018-10-01
|
| Series: | Jurnal Manajemen Indonesia |
| Subjects: | |
| Online Access: | http://journals.telkomuniversity.ac.id/ijm/article/view/1150 |
| Summary: | This study aimed to determine the factors that influence purchasing decisions through e-commerce on PT. GRE. The reasearch was conducted to determine whether there is influence of information quality, company reputation, appearance of the site, the benefits received from online shopping, trust, experience shopping through e-commerce, and demographic characteristics to the purchasing decisions through e-commerce. This study took a sample of 96 customers of package tours at PT. GRE that ever make transactions through e-commerce site at least one time. The method of analysis used to test the influencing is binary logistic regression after tested the validity and reliability and confirmatory factor analysis. The results showed that the information quality, the reputation of the company, the benefit received from online shopping, trust, and experience shopping through e-commerce, has a significant influence on the decision to buy through e-commerce at PT. GRE. PT. GRE as the e-commerce businesses are expected to pay more attention to these factors in attracting more customers to make purchases through the e-commerce. Information quality is the factor that most influences buying decisions through e-commerce at PT. GRE and appearance of the site, age, and gender had no significant influence on purchase decisions through e-commerce. PT. GRE can also focus on improving the quality of information in the website. |
|---|---|
| ISSN: | 1411-7835 2502-3713 |