FAKTOR-FAKTOR PENENTU KEPUTUSAN PEMBELIAN MELALUI E-COMMERCE PAD PT. GRE

FAKTOR-FAKTOR PENENTU KEPUTUSAN PEMBELIAN MELALUI E-COMMERCE PAD PT. GRE

This study aimed to determine the factors that influence purchasing decisions through e-commerce on PT. GRE. The reasearch was conducted to determine whether there is influence of information quality, company reputation, appearance of the site, the benefits received from online shopping, trust, expe...

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Bibliographic Details
Main Authors: Yuniarty Yuniarty, Bahtiar S. Abbas
Format: Article
Language:Indonesian
Published: Telkom University 2018-10-01
Series:Jurnal Manajemen Indonesia
Subjects:
Purchase Decision
E-commerce
Binary Logistic Regression
Online Access:http://journals.telkomuniversity.ac.id/ijm/article/view/1150

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