Can media exposure improve stock price efficiency in China and why?

The media in China has undergone extensive commercialization to become more market-driven over the last 35 years. Based on a sample of over two million newspaper articles, this study investigates whether the media in China has an incremental impact on stock price efficiency. We find that: as media c...

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Main Authors: Jeong-Bon Kim, Zhongbo Yu, Hao Zhang
Format: Article
Language:English
Published: Elsevier 2016-06-01
Series:China Journal of Accounting Research
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S1755309115000362
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author Jeong-Bon Kim
Zhongbo Yu
Hao Zhang
author_facet Jeong-Bon Kim
Zhongbo Yu
Hao Zhang
author_sort Jeong-Bon Kim
collection DOAJ
description The media in China has undergone extensive commercialization to become more market-driven over the last 35 years. Based on a sample of over two million newspaper articles, this study investigates whether the media in China has an incremental impact on stock price efficiency. We find that: as media coverage of a firm increases, (1) its stock price synchronicity decreases; (2) the probability of informed trading of its stock increases; and (3) the extent to which its stock price deviates from random walk decreases. Our inter-regional analysis over thirty-one provinces/regions within China reveals that the effects of the media on decreasing stock price synchronicity, increasing the probability of informed trading, and reducing stock price deviation from random walk are stronger in regions of weaker institutional development. Our findings suggest that a market-driven media can play the role of compensating for the underdeveloped governance institutions in transitional economies such as China.
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spelling doaj.art-d022aecae35f4ae69e4fce9d366b148b2022-12-21T19:24:19ZengElsevierChina Journal of Accounting Research1755-30912016-06-01928311410.1016/j.cjar.2015.08.001Can media exposure improve stock price efficiency in China and why?Jeong-Bon Kim0Zhongbo Yu1Hao Zhang2School of Accounting and Finance, University of Waterloo, CanadaShenzhen Stock Exchange Research Institute, ChinaCollege of Business, City University of Hong Kong, Hong Kong, ChinaThe media in China has undergone extensive commercialization to become more market-driven over the last 35 years. Based on a sample of over two million newspaper articles, this study investigates whether the media in China has an incremental impact on stock price efficiency. We find that: as media coverage of a firm increases, (1) its stock price synchronicity decreases; (2) the probability of informed trading of its stock increases; and (3) the extent to which its stock price deviates from random walk decreases. Our inter-regional analysis over thirty-one provinces/regions within China reveals that the effects of the media on decreasing stock price synchronicity, increasing the probability of informed trading, and reducing stock price deviation from random walk are stronger in regions of weaker institutional development. Our findings suggest that a market-driven media can play the role of compensating for the underdeveloped governance institutions in transitional economies such as China.http://www.sciencedirect.com/science/article/pii/S1755309115000362Media exposureStock price efficiencyChina
spellingShingle Jeong-Bon Kim
Zhongbo Yu
Hao Zhang
Can media exposure improve stock price efficiency in China and why?
China Journal of Accounting Research
Media exposure
Stock price efficiency
China
title Can media exposure improve stock price efficiency in China and why?
title_full Can media exposure improve stock price efficiency in China and why?
title_fullStr Can media exposure improve stock price efficiency in China and why?
title_full_unstemmed Can media exposure improve stock price efficiency in China and why?
title_short Can media exposure improve stock price efficiency in China and why?
title_sort can media exposure improve stock price efficiency in china and why
topic Media exposure
Stock price efficiency
China
url http://www.sciencedirect.com/science/article/pii/S1755309115000362
work_keys_str_mv AT jeongbonkim canmediaexposureimprovestockpriceefficiencyinchinaandwhy
AT zhongboyu canmediaexposureimprovestockpriceefficiencyinchinaandwhy
AT haozhang canmediaexposureimprovestockpriceefficiencyinchinaandwhy