Improving the placement of food products of organic origin on the AP Vojvodina market
The aim of this paper is to define suggestions and guidelines for improving the placement of food products of organic origin in the AP Vojvodina market. The main task is to identify and analyse indicators that the final consumers consider most important when purchasing food products of organic origi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2019-01-01
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| Series: | Strategic Management |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2019/1821-34481903024K.pdf |
| _version_ | 1818446558341890048 |
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| author | Končar Jelena Grubor Aleksandar Marić Radenko |
| author_facet | Končar Jelena Grubor Aleksandar Marić Radenko |
| author_sort | Končar Jelena |
| collection | DOAJ |
| description | The aim of this paper is to define suggestions and guidelines for improving the placement of food products of organic origin in the AP Vojvodina market. The main task is to identify and analyse indicators that the final consumers consider most important when purchasing food products of organic origin. The data was collected by field and electronic studies on a sample of 500 final consumers about their expectations, attitudes and habits in the purchase and consumption of organic food. Descriptive statistics was used for data processing, while multiple regression analysis was used to interpret results and test the established hypotheses. The results showed the existence of statistically significant correlations between different indicators, such as: quality label, origin of the product, composition of raw materials, freshness, price, taste, place of sale and packaging and consumers' decision to purchase an organic food product. The results of the research will serve as a basis for the creation of a regression model for the successful placement of food products of organic origin in the AP Vojvodina market. The practical significance of the research is reflected in the fact that it will indicate to the supply chain managers the indicators that need to be optimized to ensure more efficient placement of organic products on the national market. Suggestions and recommendations for future research are provided in the paper. |
| first_indexed | 2024-12-14T19:49:38Z |
| format | Article |
| id | doaj.art-d02c7dd417dc46228f8c11cdbb8092ea |
| institution | Directory Open Access Journal |
| issn | 1821-3448 2334-6191 |
| language | English |
| last_indexed | 2024-12-14T19:49:38Z |
| publishDate | 2019-01-01 |
| publisher | University of Novi Sad - Faculty of Economics, Subotica |
| record_format | Article |
| series | Strategic Management |
| spelling | doaj.art-d02c7dd417dc46228f8c11cdbb8092ea2022-12-21T22:49:28ZengUniversity of Novi Sad - Faculty of Economics, SuboticaStrategic Management1821-34482334-61912019-01-0124324321821-34481903024KImproving the placement of food products of organic origin on the AP Vojvodina marketKončar Jelena0Grubor Aleksandar1Marić Radenko2https://orcid.org/0000-0002-8870-8702University of Novi Sad, Faculty of Economics in Subotica, SuboticaUniversity of Novi Sad, Faculty of Economics in Subotica, SuboticaUniversity of Novi Sad, Faculty of Economics in Subotica, SuboticaThe aim of this paper is to define suggestions and guidelines for improving the placement of food products of organic origin in the AP Vojvodina market. The main task is to identify and analyse indicators that the final consumers consider most important when purchasing food products of organic origin. The data was collected by field and electronic studies on a sample of 500 final consumers about their expectations, attitudes and habits in the purchase and consumption of organic food. Descriptive statistics was used for data processing, while multiple regression analysis was used to interpret results and test the established hypotheses. The results showed the existence of statistically significant correlations between different indicators, such as: quality label, origin of the product, composition of raw materials, freshness, price, taste, place of sale and packaging and consumers' decision to purchase an organic food product. The results of the research will serve as a basis for the creation of a regression model for the successful placement of food products of organic origin in the AP Vojvodina market. The practical significance of the research is reflected in the fact that it will indicate to the supply chain managers the indicators that need to be optimized to ensure more efficient placement of organic products on the national market. Suggestions and recommendations for future research are provided in the paper.https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2019/1821-34481903024K.pdffood products of organic originqualityconsumer's expectationsproduct originsupply chains |
| spellingShingle | Končar Jelena Grubor Aleksandar Marić Radenko Improving the placement of food products of organic origin on the AP Vojvodina market Strategic Management food products of organic origin quality consumer's expectations product origin supply chains |
| title | Improving the placement of food products of organic origin on the AP Vojvodina market |
| title_full | Improving the placement of food products of organic origin on the AP Vojvodina market |
| title_fullStr | Improving the placement of food products of organic origin on the AP Vojvodina market |
| title_full_unstemmed | Improving the placement of food products of organic origin on the AP Vojvodina market |
| title_short | Improving the placement of food products of organic origin on the AP Vojvodina market |
| title_sort | improving the placement of food products of organic origin on the ap vojvodina market |
| topic | food products of organic origin quality consumer's expectations product origin supply chains |
| url | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2019/1821-34481903024K.pdf |
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