Influence of customer value orientation, brand value, and business ethics level on organizational performance
Purpose – Customer value orientation, brand value and business ethics are critical variables to developing long-term relationships with customers and achieve sustainable sales growth over time. This research shows how the degree of orientation to customer value by the sales forces, brand value and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Escola de Comércio Álvares Penteado
2016-06-01
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| Series: | Revista Brasileira de Gestão De Negócios |
| Subjects: | |
| Online Access: | https://rbgn.fecap.br/RBGN/article/view/1701/pdf |
| _version_ | 1818568025996001280 |
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| author | Leslier Maureen Valenzuela Fernández Francisco Javier Villegas Pinuer |
| author_facet | Leslier Maureen Valenzuela Fernández Francisco Javier Villegas Pinuer |
| author_sort | Leslier Maureen Valenzuela Fernández |
| collection | DOAJ |
| description | Purpose – Customer value orientation, brand value and business
ethics are critical variables to developing long-term relationships with customers and achieve sustainable sales growth over time. This research shows how the degree of orientation to customer value by the sales forces, brand value and business ethical standards could significantly influence organizational performance.
Design/methodology/approach – The study contributes to an
explanatory model through a structural equation model (SEM) and
empirical evidence of research applied to 327 executives – occupying medium and high positions in several companies in Chile – who manage their business globally.
Findings – The results support the hypothesis that customer value orientation, brand value and business ethics influence organizational performance.
Originality/value – This research shows how the degree of orientation to customer value by the sales forces, brand value and business ethical standards could significantly influence organizational performance in a country like Chile. |
| first_indexed | 2024-12-14T06:30:50Z |
| format | Article |
| id | doaj.art-d02f71a8a25842c9aa1799f4fa0619bc |
| institution | Directory Open Access Journal |
| issn | 1806-4892 1983-0807 |
| language | English |
| last_indexed | 2024-12-14T06:30:50Z |
| publishDate | 2016-06-01 |
| publisher | Fundação Escola de Comércio Álvares Penteado |
| record_format | Article |
| series | Revista Brasileira de Gestão De Negócios |
| spelling | doaj.art-d02f71a8a25842c9aa1799f4fa0619bc2022-12-21T23:13:32ZengFundação Escola de Comércio Álvares PenteadoRevista Brasileira de Gestão De Negócios1806-48921983-08072016-06-01185952310.7819/rbgn.v18i59.1701Influence of customer value orientation, brand value, and business ethics level on organizational performanceLeslier Maureen Valenzuela Fernández0Francisco Javier Villegas Pinuer 1University of Chile, Faculty of Economics and Business, Department of Business Administration, Santiago, ChileUniversity of Chile, Management Development Unit, Santiago, Chile Purpose – Customer value orientation, brand value and business ethics are critical variables to developing long-term relationships with customers and achieve sustainable sales growth over time. This research shows how the degree of orientation to customer value by the sales forces, brand value and business ethical standards could significantly influence organizational performance. Design/methodology/approach – The study contributes to an explanatory model through a structural equation model (SEM) and empirical evidence of research applied to 327 executives – occupying medium and high positions in several companies in Chile – who manage their business globally. Findings – The results support the hypothesis that customer value orientation, brand value and business ethics influence organizational performance. Originality/value – This research shows how the degree of orientation to customer value by the sales forces, brand value and business ethical standards could significantly influence organizational performance in a country like Chile.https://rbgn.fecap.br/RBGN/article/view/1701/pdfWe are working on the modifications following APA standardsbut we have begun with the information in the webpage of APAsince we cannot download the manual "APA Manual: general rules of style and formatting of academic papers (2016)" developed by the FECAP Library. I have tried with all the links in the RBGN webpage (section 3. TEXT FORMATTING STANDARDS): https://rbgn.fecap.br/RBGN/about/submissions#authorGuidelines It yields an internet error. I would like to check the FECAP manual before sending it the final document. Can you please send it by e-mailso I can download it? Thank you very much. BestCustomer value orientationbrand valuebusiness ethicsorganizational performance |
| spellingShingle | Leslier Maureen Valenzuela Fernández Francisco Javier Villegas Pinuer Influence of customer value orientation, brand value, and business ethics level on organizational performance Revista Brasileira de Gestão De Negócios We are working on the modifications following APA standards but we have begun with the information in the webpage of APA since we cannot download the manual "APA Manual: general rules of style and formatting of academic papers (2016)" developed by the FECAP Library. I have tried with all the links in the RBGN webpage (section 3. TEXT FORMATTING STANDARDS): https://rbgn.fecap.br/RBGN/about/submissions#authorGuidelines It yields an internet error. I would like to check the FECAP manual before sending it the final document. Can you please send it by e-mail so I can download it? Thank you very much. Best Customer value orientation brand value business ethics organizational performance |
| title | Influence of customer value orientation, brand value, and business ethics level on organizational performance |
| title_full | Influence of customer value orientation, brand value, and business ethics level on organizational performance |
| title_fullStr | Influence of customer value orientation, brand value, and business ethics level on organizational performance |
| title_full_unstemmed | Influence of customer value orientation, brand value, and business ethics level on organizational performance |
| title_short | Influence of customer value orientation, brand value, and business ethics level on organizational performance |
| title_sort | influence of customer value orientation brand value and business ethics level on organizational performance |
| topic | We are working on the modifications following APA standards but we have begun with the information in the webpage of APA since we cannot download the manual "APA Manual: general rules of style and formatting of academic papers (2016)" developed by the FECAP Library. I have tried with all the links in the RBGN webpage (section 3. TEXT FORMATTING STANDARDS): https://rbgn.fecap.br/RBGN/about/submissions#authorGuidelines It yields an internet error. I would like to check the FECAP manual before sending it the final document. Can you please send it by e-mail so I can download it? Thank you very much. Best Customer value orientation brand value business ethics organizational performance |
| url | https://rbgn.fecap.br/RBGN/article/view/1701/pdf |
| work_keys_str_mv | AT lesliermaureenvalenzuelafernandez influenceofcustomervalueorientationbrandvalueandbusinessethicslevelonorganizationalperformance AT franciscojaviervillegaspinuer influenceofcustomervalueorientationbrandvalueandbusinessethicslevelonorganizationalperformance |