| Summary: | New mobile technologies such as smartphones and tablets allow
tourists and tourism service providers to interact nearly free of time or
space constraints. Since tourists are by definition mobile, it is argued
that this trend merits greater focus in research involving the various
spaces through which “the always connected traveller” passes. Hence,
this study aims to test the acceptance of a smartphone game which
would support the tourism experience of visitors to an island with
tourism. To this end, a survey was carried out with 378 tourists who
perceived using the game as useful, easy, enjoyable, and compatible
with the location. Results indicate that an updated tourist profile of a
more connected and technologically sophisticated public includes
interest in interaction with mobile technologies that assist tourists even
on trips where they want to experience nature, adventure, social
interaction and relaxation. Finally, the authors reflect on the use of
games as a means of promoting sustainable behaviour among tourists.
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