Factors Underlying Food Choice Motives in a Brazilian Sample: The Association with Socioeconomic Factors and Risk Perceptions about Chronic Diseases

This study aimed to evaluate the food choice motives in a sample in Brazil and to identify how socioeconomic characteristics and risk perceptions about chronic diseases and weight gain affect these motives. The Food Choice Questionnaire (FCQ) is an instrument to analyze the motivations for food choi...

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Main Authors: Camila de Mello Marsola, Luís Miguel Cunha, Joana Pereira de Carvalho-Ferreira, Diogo Thimoteo da Cunha
Format: Article
Language:English
Published: MDPI AG 2020-08-01
Series:Foods
Subjects:
Online Access:https://www.mdpi.com/2304-8158/9/8/1114
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author Camila de Mello Marsola
Luís Miguel Cunha
Joana Pereira de Carvalho-Ferreira
Diogo Thimoteo da Cunha
author_facet Camila de Mello Marsola
Luís Miguel Cunha
Joana Pereira de Carvalho-Ferreira
Diogo Thimoteo da Cunha
author_sort Camila de Mello Marsola
collection DOAJ
description This study aimed to evaluate the food choice motives in a sample in Brazil and to identify how socioeconomic characteristics and risk perceptions about chronic diseases and weight gain affect these motives. The Food Choice Questionnaire (FCQ) is an instrument to analyze the motivations for food choice. The FCQ was completed by 525 adult individuals in Brazil. The participants were asked about their perceived risk of gaining weight, developing diabetes, and hypertension. Confirmatory factor analysis led to the rejection of the original FCQ structure, and, after exploratory factor analysis, 30 items of the FCQ were maintained in eight factors: Nutritional Composition, Preparation Convenience, Purchase Convenience, Mood, Sensory Appeal, Health, Price, and Familiarity. Sensory Appeal and Familiarity were, respectively, the most and the least important factors involved in food choices in this sample. A high education level, high income, age, and female sex positively affected FCQ factors (except for the Price factor). On the basis of FCQ scores, we defined five clusters: Health Driven, Practicality Concerned, Shape Concerned, Food Concerned, and Cooking Enthusiasts. In general, individuals were optimistic regarding the risk of developing diabetes, hypertension, and gaining weight, especially those from the Shape Concerned cluster. The differences in food choice motives presented here reinforce the existence of different niches of food consumption. Different types of products can attract specific target groups at the time of choice.
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spelling doaj.art-d033064ffd6a4374b1da157701f04aee2023-11-20T10:01:29ZengMDPI AGFoods2304-81582020-08-0198111410.3390/foods9081114Factors Underlying Food Choice Motives in a Brazilian Sample: The Association with Socioeconomic Factors and Risk Perceptions about Chronic DiseasesCamila de Mello Marsola0Luís Miguel Cunha1Joana Pereira de Carvalho-Ferreira2Diogo Thimoteo da Cunha3Laboratório Multidisciplinar em Alimentos e Saúde, Faculdade de Ciências Aplicadas, Universidade Estadual de Campinas—UNICAMP, R. Pedro Zaccaria, 1300, Limeira SP 13484-350, BrazilGreenUPorto, DGAOT, Faculty of Sciences, University of Porto, Campus Agrário de Vairão, R. da Agrária, 747, 4485–646 Vila do Conde, PortugalLaboratório Multidisciplinar em Alimentos e Saúde, Faculdade de Ciências Aplicadas, Universidade Estadual de Campinas—UNICAMP, R. Pedro Zaccaria, 1300, Limeira SP 13484-350, BrazilLaboratório Multidisciplinar em Alimentos e Saúde, Faculdade de Ciências Aplicadas, Universidade Estadual de Campinas—UNICAMP, R. Pedro Zaccaria, 1300, Limeira SP 13484-350, BrazilThis study aimed to evaluate the food choice motives in a sample in Brazil and to identify how socioeconomic characteristics and risk perceptions about chronic diseases and weight gain affect these motives. The Food Choice Questionnaire (FCQ) is an instrument to analyze the motivations for food choice. The FCQ was completed by 525 adult individuals in Brazil. The participants were asked about their perceived risk of gaining weight, developing diabetes, and hypertension. Confirmatory factor analysis led to the rejection of the original FCQ structure, and, after exploratory factor analysis, 30 items of the FCQ were maintained in eight factors: Nutritional Composition, Preparation Convenience, Purchase Convenience, Mood, Sensory Appeal, Health, Price, and Familiarity. Sensory Appeal and Familiarity were, respectively, the most and the least important factors involved in food choices in this sample. A high education level, high income, age, and female sex positively affected FCQ factors (except for the Price factor). On the basis of FCQ scores, we defined five clusters: Health Driven, Practicality Concerned, Shape Concerned, Food Concerned, and Cooking Enthusiasts. In general, individuals were optimistic regarding the risk of developing diabetes, hypertension, and gaining weight, especially those from the Shape Concerned cluster. The differences in food choice motives presented here reinforce the existence of different niches of food consumption. Different types of products can attract specific target groups at the time of choice.https://www.mdpi.com/2304-8158/9/8/1114food choicefood consumptionBrazilexploratory factor analysisFCQ
spellingShingle Camila de Mello Marsola
Luís Miguel Cunha
Joana Pereira de Carvalho-Ferreira
Diogo Thimoteo da Cunha
Factors Underlying Food Choice Motives in a Brazilian Sample: The Association with Socioeconomic Factors and Risk Perceptions about Chronic Diseases
Foods
food choice
food consumption
Brazil
exploratory factor analysis
FCQ
title Factors Underlying Food Choice Motives in a Brazilian Sample: The Association with Socioeconomic Factors and Risk Perceptions about Chronic Diseases
title_full Factors Underlying Food Choice Motives in a Brazilian Sample: The Association with Socioeconomic Factors and Risk Perceptions about Chronic Diseases
title_fullStr Factors Underlying Food Choice Motives in a Brazilian Sample: The Association with Socioeconomic Factors and Risk Perceptions about Chronic Diseases
title_full_unstemmed Factors Underlying Food Choice Motives in a Brazilian Sample: The Association with Socioeconomic Factors and Risk Perceptions about Chronic Diseases
title_short Factors Underlying Food Choice Motives in a Brazilian Sample: The Association with Socioeconomic Factors and Risk Perceptions about Chronic Diseases
title_sort factors underlying food choice motives in a brazilian sample the association with socioeconomic factors and risk perceptions about chronic diseases
topic food choice
food consumption
Brazil
exploratory factor analysis
FCQ
url https://www.mdpi.com/2304-8158/9/8/1114
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