| Summary: | The main purpose of this paper is to analyze the phenomenon of digitization in financial-banking institutions,
and how entrepreneurs active in various fields of activity have turned to digitization to continue their activities despite
the restrictions imposed by the Covid-19 pandemic. We can say that digitisation is the future, because it doesn't just
help us in times of pandemic or other crisis situations, digitisation is the future of the banking industry, because
consumers want to work with banks that can offer remote and quality services, and all categories of customers want to
work with those companies that find innovative solutions and can provide them with services through technology.
Bankers and entrepreneurs need to find a balance between legislation and market regulation, between risk
management and consumers. We can say that the future belongs to digitised, standardised banks that understand and
comply with legislation and regulation and that place a high value on innovation. We can talk about the era of
digitisation as having been accelerated by the pandemic, which is why a lot of measures have been taken to make
information as easy as possible, with all banks, as well as other companies and financial-banking institutions,
strengthening their websites and solutions for remote access to their banking offer or banking products, such as
applications (banking). A good number of banks already offer the possibility to get basic products directly from
websites or apps: current account opening, debit cards, credit or shopping cards, personal loans and even deposits. A
secure and risk-free digital solution is certME. With the certME solution, customers no longer need to be physically
present at the counters and interact with their own staff for the identification processes specific to digital onboarding
and Know Your Customer procedures, enjoying many advantages.
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