Optimal Inter-Organization Control of Collaborative Advertising with Myopic and Far-Sighted Behaviors

Optimal Inter-Organization Control of Collaborative Advertising with Myopic and Far-Sighted Behaviors

This paper investigates the optimal inter-organization control of collaborative advertising considering the myopic and far-sighted behaviors. Taking a two-echelon supply chain as an example, four kinds of differential game models including myopic Stackelberg game, far-sighted Stackelberg game, myopi...

Full description

Bibliographic Details
Main Authors: Yinfei Xu, Yafei Zu, Hui Zhang
Format: Article
Language:English
Published: MDPI AG 2021-08-01
Series:Entropy
Subjects:
collaborative advertising
differential game
inter-organization control
myopic/far-sighted behaviors
Online Access:https://www.mdpi.com/1099-4300/23/9/1144

Internet

https://www.mdpi.com/1099-4300/23/9/1144

Similar Items