Blindspots in Economics and Design: A Review of John Heskett’s Design and the Creation of Value

Blindspots in Economics and Design is a review of John Heskett’s Design and the Creation of Value (2017). Importantly, the book cogently examines five economic theories and presents diagrammatic interpretation of their foci, contrasts, and evolutions. Building on previous diagrams, a proposed Value...

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Main Author: Sharon Helmer Poggenpohl
Format: Article
Language:English
Published: Elsevier 2017-01-01
Series:She Ji: The Journal of Design, Economics and Innovation
Online Access:http://www.sciencedirect.com/science/article/pii/S2405872617301454
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author Sharon Helmer Poggenpohl
author_facet Sharon Helmer Poggenpohl
author_sort Sharon Helmer Poggenpohl
collection DOAJ
description Blindspots in Economics and Design is a review of John Heskett’s Design and the Creation of Value (2017). Importantly, the book cogently examines five economic theories and presents diagrammatic interpretation of their foci, contrasts, and evolutions. Building on previous diagrams, a proposed Value Creation Theory visually locates design in the economic-business context. Blindspots are identified with reference to how design perceives economics, and the converse, how economics perceives design. Shortcomings in design education are discussed with regard to economics, business, and the rapidly changing technological context in which we live and work. Emerging economic theory that overlaps economics and psychology, behavioral economics, may offer insight and the possibility of collaborative investigation to more securely locate the economic contribution of design. Keywords: Economics and design, Economic theory, Value conflicts, Design education limitations
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spelling doaj.art-d042fb8b02e94a2b9cfe63e18c5338f42022-12-21T23:46:05ZengElsevierShe Ji: The Journal of Design, Economics and Innovation2405-87262017-01-0134251261Blindspots in Economics and Design: A Review of John Heskett’s Design and the Creation of ValueSharon Helmer Poggenpohl0Visible Language, USABlindspots in Economics and Design is a review of John Heskett’s Design and the Creation of Value (2017). Importantly, the book cogently examines five economic theories and presents diagrammatic interpretation of their foci, contrasts, and evolutions. Building on previous diagrams, a proposed Value Creation Theory visually locates design in the economic-business context. Blindspots are identified with reference to how design perceives economics, and the converse, how economics perceives design. Shortcomings in design education are discussed with regard to economics, business, and the rapidly changing technological context in which we live and work. Emerging economic theory that overlaps economics and psychology, behavioral economics, may offer insight and the possibility of collaborative investigation to more securely locate the economic contribution of design. Keywords: Economics and design, Economic theory, Value conflicts, Design education limitationshttp://www.sciencedirect.com/science/article/pii/S2405872617301454
spellingShingle Sharon Helmer Poggenpohl
Blindspots in Economics and Design: A Review of John Heskett’s Design and the Creation of Value
She Ji: The Journal of Design, Economics and Innovation
title Blindspots in Economics and Design: A Review of John Heskett’s Design and the Creation of Value
title_full Blindspots in Economics and Design: A Review of John Heskett’s Design and the Creation of Value
title_fullStr Blindspots in Economics and Design: A Review of John Heskett’s Design and the Creation of Value
title_full_unstemmed Blindspots in Economics and Design: A Review of John Heskett’s Design and the Creation of Value
title_short Blindspots in Economics and Design: A Review of John Heskett’s Design and the Creation of Value
title_sort blindspots in economics and design a review of john heskett s design and the creation of value
url http://www.sciencedirect.com/science/article/pii/S2405872617301454
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