Ethnocentric Orientation of Polish and Romanian Consumers in the Light of CETSCALE Research
This article discusses the results of empirical research which determines the level of consumer ethnocentrism of Polish and Romanian citizens. The main source material has been obtained through direct interviews conducted in two cities: Rzeszow (Poland) and Oradea (Romania), on a sample of 800 respo...
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| Format: | Article |
| Language: | English |
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Expert Projects
2013-07-01
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| Series: | Sociologie Românească |
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| Online Access: | https://arsociologie.ro/revistasociologieromaneasca/sr/article/view/512 |