ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran
Nowadays, organizations on one hand try to send effective messages through different media to persuade audience for buying their products and services and informing people about their differences and on the other hand, people are surrounded by different advertising everywhere and every time; while,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2011-01-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_id=39&sid=1&slc_lang=en |