Online shopping: Factors that affect consumer purchasing behaviour
The objective of this paper is to determine factors that affect the consumers’ willingness to purchase product from the online store. We evaluated the criteria based on which users make decisions when purchasing online. We conducted principal components analysis to reduce the number of these criteri...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2018-01-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/23311975.2018.1535751 |
| _version_ | 1818681937343021056 |
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| author | Jozef Bucko Lukáš Kakalejčík Martina Ferencová |
| author_facet | Jozef Bucko Lukáš Kakalejčík Martina Ferencová |
| author_sort | Jozef Bucko |
| collection | DOAJ |
| description | The objective of this paper is to determine factors that affect the consumers’ willingness to purchase product from the online store. We evaluated the criteria based on which users make decisions when purchasing online. We conducted principal components analysis to reduce the number of these criteria and created seven factors. To confirm factors are accurate, we executed confirmatory factor analysis that proved that model consisting of the newly created factors fits the data well. |
| first_indexed | 2024-12-17T10:10:53Z |
| format | Article |
| id | doaj.art-d086951d0bf84009bf94324a3de21ad5 |
| institution | Directory Open Access Journal |
| issn | 2331-1975 |
| language | English |
| last_indexed | 2024-12-17T10:10:53Z |
| publishDate | 2018-01-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj.art-d086951d0bf84009bf94324a3de21ad52022-12-21T21:53:02ZengTaylor & Francis GroupCogent Business & Management2331-19752018-01-015110.1080/23311975.2018.15357511535751Online shopping: Factors that affect consumer purchasing behaviourJozef Bucko0Lukáš Kakalejčík1Martina Ferencová2Technical University of KošiceTechnical University of KošicePress DepartmentThe objective of this paper is to determine factors that affect the consumers’ willingness to purchase product from the online store. We evaluated the criteria based on which users make decisions when purchasing online. We conducted principal components analysis to reduce the number of these criteria and created seven factors. To confirm factors are accurate, we executed confirmatory factor analysis that proved that model consisting of the newly created factors fits the data well.http://dx.doi.org/10.1080/23311975.2018.1535751online shoppingcustomer experiencefactor analysisprincipal components analysis |
| spellingShingle | Jozef Bucko Lukáš Kakalejčík Martina Ferencová Online shopping: Factors that affect consumer purchasing behaviour Cogent Business & Management online shopping customer experience factor analysis principal components analysis |
| title | Online shopping: Factors that affect consumer purchasing behaviour |
| title_full | Online shopping: Factors that affect consumer purchasing behaviour |
| title_fullStr | Online shopping: Factors that affect consumer purchasing behaviour |
| title_full_unstemmed | Online shopping: Factors that affect consumer purchasing behaviour |
| title_short | Online shopping: Factors that affect consumer purchasing behaviour |
| title_sort | online shopping factors that affect consumer purchasing behaviour |
| topic | online shopping customer experience factor analysis principal components analysis |
| url | http://dx.doi.org/10.1080/23311975.2018.1535751 |
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