Investigating the factors influencing customer loyalty and the mediating effect of customer satisfaction in online food delivery services: empirical evidence from an emerging market

Investigating the factors influencing customer loyalty and the mediating effect of customer satisfaction in online food delivery services: empirical evidence from an emerging market

This study investigates the factors affecting customer loyalty and the mediating role of customer satisfaction in online food delivery services (OFDS) in Bangladesh. An analysis of 300 responses via structural equation modeling (SEM) revealed that perceived food and service quality alone did not sig...

תיאור מלא

מידע ביבליוגרפי
Main Authors: Kazi Omar Siddiqi, Junaid Rahman, Tipon Tanchangya, Hafizur Rahman, Miguel Angel Esquivias, Md. Hasanur Rahman
פורמט: Article
שפה:English
יצא לאור: Taylor & Francis Group 2024-12-01
סדרה:Cogent Business & Management
נושאים:
Emerging market
customer loyalty
online food delivery services
customer satisfaction
food market and access
Business, Management and Accounting
גישה מקוונת:https://www.tandfonline.com/doi/10.1080/23311975.2024.2431188

אינטרנט

https://www.tandfonline.com/doi/10.1080/23311975.2024.2431188

פריטים דומים