PREFERENCE AND WILLINGNESS TO PAY FOR DROUGHT ASSISTANCE IN CALIFORNIA’S CENTRAL VALLEY

The study uses conjoint-analysis and a contingent valuation method to estimate Central California farmers’ willingness-to-pay (WTP) for various attributes of drought assistance programs. It focuses on farmers’ valuations about each attribute and the combinations of attributes in a hypothetical envir...

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Main Authors: Pei Xu, Todd Lone
Format: Article
Language:English
Published: International Journal of Food and Agricultural Economics 2019-07-01
Series:International Journal of Food and Agricultural Economics
Subjects:
Online Access:http://www.foodandagriculturejournal.com/vol7.no3.pp201.pdf
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author Pei Xu
Todd Lone
author_facet Pei Xu
Todd Lone
author_sort Pei Xu
collection DOAJ
description The study uses conjoint-analysis and a contingent valuation method to estimate Central California farmers’ willingness-to-pay (WTP) for various attributes of drought assistance programs. It focuses on farmers’ valuations about each attribute and the combinations of attributes in a hypothetical environment, and analyzes their rankings of choices when groundwater availability is declining; the current situation for agricultural irrigation in the valley. The online survey with farmers in spring 2019 shows that WTP estimation for drought assistance changes with the type of crop grown: 1) tree-nut growers have the highest, positive WTP; 2) fruit growers have a negative WTP; and 3) other food producers have the lowest, negative WTP. Thus, differentiating between crop growers and planning for assistance accordingly may increase awareness and improve participation of state and federal funded drought assistance programs in Central California.
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spelling doaj.art-d08c650bcaed47d9adfd8c3f9996d2fd2023-02-15T16:11:30ZengInternational Journal of Food and Agricultural EconomicsInternational Journal of Food and Agricultural Economics2147-89882147-89882019-07-0173201213PREFERENCE AND WILLINGNESS TO PAY FOR DROUGHT ASSISTANCE IN CALIFORNIA’S CENTRAL VALLEYPei Xu0Todd Lone1California State University at Fresno, USACalifornia State University at Fresno, USAThe study uses conjoint-analysis and a contingent valuation method to estimate Central California farmers’ willingness-to-pay (WTP) for various attributes of drought assistance programs. It focuses on farmers’ valuations about each attribute and the combinations of attributes in a hypothetical environment, and analyzes their rankings of choices when groundwater availability is declining; the current situation for agricultural irrigation in the valley. The online survey with farmers in spring 2019 shows that WTP estimation for drought assistance changes with the type of crop grown: 1) tree-nut growers have the highest, positive WTP; 2) fruit growers have a negative WTP; and 3) other food producers have the lowest, negative WTP. Thus, differentiating between crop growers and planning for assistance accordingly may increase awareness and improve participation of state and federal funded drought assistance programs in Central California.http://www.foodandagriculturejournal.com/vol7.no3.pp201.pdfDrought AssistanceCalifornia’s Central ValleyWTPDrought ResistanceDrought Stress
spellingShingle Pei Xu
Todd Lone
PREFERENCE AND WILLINGNESS TO PAY FOR DROUGHT ASSISTANCE IN CALIFORNIA’S CENTRAL VALLEY
International Journal of Food and Agricultural Economics
Drought Assistance
California’s Central Valley
WTP
Drought Resistance
Drought Stress
title PREFERENCE AND WILLINGNESS TO PAY FOR DROUGHT ASSISTANCE IN CALIFORNIA’S CENTRAL VALLEY
title_full PREFERENCE AND WILLINGNESS TO PAY FOR DROUGHT ASSISTANCE IN CALIFORNIA’S CENTRAL VALLEY
title_fullStr PREFERENCE AND WILLINGNESS TO PAY FOR DROUGHT ASSISTANCE IN CALIFORNIA’S CENTRAL VALLEY
title_full_unstemmed PREFERENCE AND WILLINGNESS TO PAY FOR DROUGHT ASSISTANCE IN CALIFORNIA’S CENTRAL VALLEY
title_short PREFERENCE AND WILLINGNESS TO PAY FOR DROUGHT ASSISTANCE IN CALIFORNIA’S CENTRAL VALLEY
title_sort preference and willingness to pay for drought assistance in california s central valley
topic Drought Assistance
California’s Central Valley
WTP
Drought Resistance
Drought Stress
url http://www.foodandagriculturejournal.com/vol7.no3.pp201.pdf
work_keys_str_mv AT peixu preferenceandwillingnesstopayfordroughtassistanceincaliforniascentralvalley
AT toddlone preferenceandwillingnesstopayfordroughtassistanceincaliforniascentralvalley