Pop divas and feminist identity: vindication, contradiction and cultural

The videoclip is a cultural production that is shared through the Internet and media networks, through all kinds of electronic devices for personal and domestic use. It helps to accelerate the predominance of cultural production as a construct agent both of meaning and of entertainment. A visual seq...

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Main Author: Silvia Martinez Cano
Format: Article
Language:English
Published: Universidad Complutense de Madrid 2017-12-01
Series:Investigaciones Feministas
Subjects:
Online Access:http://revistas.ucm.es/index.php/INFE/article/view/55079
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author Silvia Martinez Cano
author_facet Silvia Martinez Cano
author_sort Silvia Martinez Cano
collection DOAJ
description The videoclip is a cultural production that is shared through the Internet and media networks, through all kinds of electronic devices for personal and domestic use. It helps to accelerate the predominance of cultural production as a construct agent both of meaning and of entertainment. A visual sequencing that allows an intense perception of a message in a very short period of time. From the phenomena related to the audiovisual production of women artists I will reflect on the performative force of the musical videos of pop divas and the drifts that can become in the social and political demands that occur in them. First, the role of subjectivation in the production and consumption of them. Second, the processes of socialization and performativity that articulate other social imaginaries for women and men and establish a different order in gender discourses. So how they contribute to changes in the production of culture, being also aware of mixed interests in a cultural mainstream environment.
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spelling doaj.art-d0997cc471fe4abc90f9ccb1489627182022-12-21T21:43:39ZengUniversidad Complutense de MadridInvestigaciones Feministas2171-60802017-12-018247549210.5209/INFE.5507953356Pop divas and feminist identity: vindication, contradiction and culturalSilvia Martinez Cano0Universidad Pontificia de Comillas Universidad Pontificia de SalamancaThe videoclip is a cultural production that is shared through the Internet and media networks, through all kinds of electronic devices for personal and domestic use. It helps to accelerate the predominance of cultural production as a construct agent both of meaning and of entertainment. A visual sequencing that allows an intense perception of a message in a very short period of time. From the phenomena related to the audiovisual production of women artists I will reflect on the performative force of the musical videos of pop divas and the drifts that can become in the social and political demands that occur in them. First, the role of subjectivation in the production and consumption of them. Second, the processes of socialization and performativity that articulate other social imaginaries for women and men and establish a different order in gender discourses. So how they contribute to changes in the production of culture, being also aware of mixed interests in a cultural mainstream environment.http://revistas.ucm.es/index.php/INFE/article/view/55079mainstrean culturalcultura visualgénerodivas del popvideo musical.
spellingShingle Silvia Martinez Cano
Pop divas and feminist identity: vindication, contradiction and cultural
Investigaciones Feministas
mainstrean cultural
cultura visual
género
divas del pop
video musical.
title Pop divas and feminist identity: vindication, contradiction and cultural
title_full Pop divas and feminist identity: vindication, contradiction and cultural
title_fullStr Pop divas and feminist identity: vindication, contradiction and cultural
title_full_unstemmed Pop divas and feminist identity: vindication, contradiction and cultural
title_short Pop divas and feminist identity: vindication, contradiction and cultural
title_sort pop divas and feminist identity vindication contradiction and cultural
topic mainstrean cultural
cultura visual
género
divas del pop
video musical.
url http://revistas.ucm.es/index.php/INFE/article/view/55079
work_keys_str_mv AT silviamartinezcano popdivasandfeministidentityvindicationcontradictionandcultural