Exhibition activity as effective tool of industrial products promoting into new sales markets
The aim of the article. The article presents comparative analysis of exhibition and fair activities, reviews essence of such definitions as «exhibition» and «fair», generalizes and systematizes classification of different kinds of exhibitions, grounds expediency of application of this marketing comm...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2015-09-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2015_3_11_19.pdf |