KEY CONSIDERATIONS WHEN DEVELOPING A COUNTRY’S TOURISM BRANDING STRATEGY

KEY CONSIDERATIONS WHEN DEVELOPING A COUNTRY’S TOURISM BRANDING STRATEGY

Brand identity, brand positioning and brand image are three of the most important concepts that need to be considered when developing a successful tourism branding strategy. A credible positioning is based on a distinctive and coherent identity, therefore the relationship between these two elements...

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Bibliographic Details
Main Authors: Otilia-Elena PLATON, Irina CIOTEANU (IOSUB), Monica Nicoleta NEACȘU
Format: Article
Language:English
Published: Nicolae Titulescu University Publishing House 2021-05-01
Series:Challenges of the Knowledge Society
Subjects:
national tourism brand
tourism marketing
brand identity
brand positioning
brand image
Online Access:http://cks.univnt.ro/download/cks_2021_articles%252F5_economic_sciences%252FCKS_2021_ECONOMIC_SCIENCES_014.pdf

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