University and place branding: The case of universities located in ECC (European Capital of Culture) cities
In the globalising landscape of higher education more and more universities are going international. These universities are facing growing competition, especially in enrolling international students. International competition forces them to use marketing and especially branding activity. University...
Main Authors: | Gábor Rekettye, Gyöngyi Pozsgai |
---|---|
Format: | Article |
Language: | English |
Published: |
Faculty of Economics and Business in Osijek
2015-03-01
|
Series: | Ekonomski Vjesnik |
Subjects: | |
Online Access: | http://hrcak.srce.hr/file/202500 |
Similar Items
-
Branding cities, regions and countries: the roadmap of place brand equity
by: Fabiana Gondim Mariutti, et al.
Published: (2021-07-01) -
Characteristics of brands and place branding on the Internet
by: V.-A. BRICIU, et al.
Published: (2018-07-01) -
A brief history of brands and the evolution of place branding
by: V.-A. BRICIU, et al.
Published: (2016-11-01) -
Place Branding: Connecting Tourist Experiences to Territories
by: Fabio Corbisiero
Published: (2023-01-01) -
DIFFERENCES BETWEEN PLACE BRANDING AND DESTINATION BRANDING FOR LOCAL BRAND STRATEGY DEVELOPMENT
by: Victor-Alexandru BRICIU
Published: (2013-07-01)