The activities of the teams of the League of American Football in Social Media
<p>The goal of the article is to present the opportunities and effects with which Social Media provides its users while creating and managing one's image, and promoting an organization. The starting point of the article is the common usage of Social Media as the main tool in creating reco...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Nicolaus Copernicus University in Toruń
2018-07-01
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| Series: | Quality in Sport |
| Subjects: | |
| Online Access: | https://apcz.umk.pl/czasopisma/index.php/QS/article/view/18439 |
| _version_ | 1818996919190421504 |
|---|---|
| author | Karolina Pawłowska |
| author_facet | Karolina Pawłowska |
| author_sort | Karolina Pawłowska |
| collection | DOAJ |
| description | <p>The goal of the article is to present the opportunities and effects with which Social Media provides its users while creating and managing one's image, and promoting an organization. The starting point of the article is the common usage of Social Media as the main tool in creating recognizability, gaining sponsors and partners. Some of the main and mostly used tools in Social Media are Facebook and Instagram. With these tools organizations and companies build relations thanks to which they can create and maintain the image of both the subject and the values it represents. The users of such tools have the ability to manage and improve the quality of their organization in a significantly larger area in comparison with the methods that do not include the use of Internet. In the article there has been presented some input of sport clubs on Social Media, based on the First American Football League in Poland. The article contains the presentation of various sport activities done with the use of previously mentioned tools. The article is completed with commentary and a summary which reveal the goal and efficiency of the usage of Social Media which have become a common, global method of improving the quality of organizations.</p> |
| first_indexed | 2024-12-20T21:37:23Z |
| format | Article |
| id | doaj.art-d100405fca094b27bb1812a220a0f4ee |
| institution | Directory Open Access Journal |
| issn | 2450-3118 |
| language | English |
| last_indexed | 2024-12-20T21:37:23Z |
| publishDate | 2018-07-01 |
| publisher | Nicolaus Copernicus University in Toruń |
| record_format | Article |
| series | Quality in Sport |
| spelling | doaj.art-d100405fca094b27bb1812a220a0f4ee2022-12-21T19:25:54ZengNicolaus Copernicus University in ToruńQuality in Sport2450-31182018-07-0142366110.12775/QS.2018.00915456The activities of the teams of the League of American Football in Social MediaKarolina Pawłowska0Wydział Nauk Ekonomicznych i Zarządzania Uniwersytet Mikołaja Kopernika w Toruniu<p>The goal of the article is to present the opportunities and effects with which Social Media provides its users while creating and managing one's image, and promoting an organization. The starting point of the article is the common usage of Social Media as the main tool in creating recognizability, gaining sponsors and partners. Some of the main and mostly used tools in Social Media are Facebook and Instagram. With these tools organizations and companies build relations thanks to which they can create and maintain the image of both the subject and the values it represents. The users of such tools have the ability to manage and improve the quality of their organization in a significantly larger area in comparison with the methods that do not include the use of Internet. In the article there has been presented some input of sport clubs on Social Media, based on the First American Football League in Poland. The article contains the presentation of various sport activities done with the use of previously mentioned tools. The article is completed with commentary and a summary which reveal the goal and efficiency of the usage of Social Media which have become a common, global method of improving the quality of organizations.</p>https://apcz.umk.pl/czasopisma/index.php/QS/article/view/18439quality managementsportmanagementsocial mediapublic relationsorganization imageamerican footballinternetzarządzanie jakościązarzadzaniewizerunek organizacjifutbol amerykański |
| spellingShingle | Karolina Pawłowska The activities of the teams of the League of American Football in Social Media Quality in Sport quality management sport management social media public relations organization image american football internet zarządzanie jakością zarzadzanie wizerunek organizacji futbol amerykański |
| title | The activities of the teams of the League of American Football in Social Media |
| title_full | The activities of the teams of the League of American Football in Social Media |
| title_fullStr | The activities of the teams of the League of American Football in Social Media |
| title_full_unstemmed | The activities of the teams of the League of American Football in Social Media |
| title_short | The activities of the teams of the League of American Football in Social Media |
| title_sort | activities of the teams of the league of american football in social media |
| topic | quality management sport management social media public relations organization image american football internet zarządzanie jakością zarzadzanie wizerunek organizacji futbol amerykański |
| url | https://apcz.umk.pl/czasopisma/index.php/QS/article/view/18439 |
| work_keys_str_mv | AT karolinapawłowska theactivitiesoftheteamsoftheleagueofamericanfootballinsocialmedia AT karolinapawłowska activitiesoftheteamsoftheleagueofamericanfootballinsocialmedia |