Comparing the Effects of Negative and Mixed Emotional Messages on Predicted Occasional Excessive Drinking
In this work we present two types of emotional message, negative (sadness) versus mixed (joy and sadness), with the aim of studying their differential effect on attitude change and the probability estimated by participants of repeating the behavior of occasional excessive drinking in the near future...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2008-01-01
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| Series: | Substance Abuse: Research and Treatment |
| Subjects: | |
| Online Access: | http://www.la-press.com/comparing-the-effects-of-negative-and-mixed-emotional-messages-on-pred-a957 |
| _version_ | 1818720844508037120 |
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| author | Dolores Muñoz Pilar Carrera Amparo Caballero |
| author_facet | Dolores Muñoz Pilar Carrera Amparo Caballero |
| author_sort | Dolores Muñoz |
| collection | DOAJ |
| description | In this work we present two types of emotional message, negative (sadness) versus mixed (joy and sadness), with the aim of studying their differential effect on attitude change and the probability estimated by participants of repeating the behavior of occasional excessive drinking in the near future. The results show that for the group of participants with moderate experience in this behavior the negative message, compared to the mixed one, is associated with higher probability of repeating the risk behavior and a less negative attitude toward it. These results suggest that mixed emotional messages (e.g. joy and sadness messages) could be more effective in campaigns for the prevention of this risk behavior. |
| first_indexed | 2024-12-17T20:29:18Z |
| format | Article |
| id | doaj.art-d10800f7eb174644b4835ae91c7725ad |
| institution | Directory Open Access Journal |
| issn | 1178-2218 |
| language | English |
| last_indexed | 2024-12-17T20:29:18Z |
| publishDate | 2008-01-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | Substance Abuse: Research and Treatment |
| spelling | doaj.art-d10800f7eb174644b4835ae91c7725ad2022-12-21T21:33:38ZengSAGE PublishingSubstance Abuse: Research and Treatment1178-22182008-01-01117Comparing the Effects of Negative and Mixed Emotional Messages on Predicted Occasional Excessive DrinkingDolores MuñozPilar CarreraAmparo CaballeroIn this work we present two types of emotional message, negative (sadness) versus mixed (joy and sadness), with the aim of studying their differential effect on attitude change and the probability estimated by participants of repeating the behavior of occasional excessive drinking in the near future. The results show that for the group of participants with moderate experience in this behavior the negative message, compared to the mixed one, is associated with higher probability of repeating the risk behavior and a less negative attitude toward it. These results suggest that mixed emotional messages (e.g. joy and sadness messages) could be more effective in campaigns for the prevention of this risk behavior.http://www.la-press.com/comparing-the-effects-of-negative-and-mixed-emotional-messages-on-pred-a957mixed emotionsrisk behavioralcohol useattitude change |
| spellingShingle | Dolores Muñoz Pilar Carrera Amparo Caballero Comparing the Effects of Negative and Mixed Emotional Messages on Predicted Occasional Excessive Drinking Substance Abuse: Research and Treatment mixed emotions risk behavior alcohol use attitude change |
| title | Comparing the Effects of Negative and Mixed Emotional Messages on Predicted Occasional Excessive Drinking |
| title_full | Comparing the Effects of Negative and Mixed Emotional Messages on Predicted Occasional Excessive Drinking |
| title_fullStr | Comparing the Effects of Negative and Mixed Emotional Messages on Predicted Occasional Excessive Drinking |
| title_full_unstemmed | Comparing the Effects of Negative and Mixed Emotional Messages on Predicted Occasional Excessive Drinking |
| title_short | Comparing the Effects of Negative and Mixed Emotional Messages on Predicted Occasional Excessive Drinking |
| title_sort | comparing the effects of negative and mixed emotional messages on predicted occasional excessive drinking |
| topic | mixed emotions risk behavior alcohol use attitude change |
| url | http://www.la-press.com/comparing-the-effects-of-negative-and-mixed-emotional-messages-on-pred-a957 |
| work_keys_str_mv | AT doloresmunoz comparingtheeffectsofnegativeandmixedemotionalmessagesonpredictedoccasionalexcessivedrinking AT pilarcarrera comparingtheeffectsofnegativeandmixedemotionalmessagesonpredictedoccasionalexcessivedrinking AT amparocaballero comparingtheeffectsofnegativeandmixedemotionalmessagesonpredictedoccasionalexcessivedrinking |