Internet Marketing: Solusi Bagi Pengusaha Bermodal Kecil
Marketing is an integral part of any businesses who based its existence on profit. In its history marketing strategy has evolved several times into a strategy focusing more and more towards consumers needs. One of the marketing strategies that is currently being highlighted is Internet Marketing. Th...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2005-03-01
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| Series: | Journal the Winners |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/winners/article/view/484 |
| _version_ | 1818866116674453504 |
|---|---|
| author | A. Cahyadi |
| author_facet | A. Cahyadi |
| author_sort | A. Cahyadi |
| collection | DOAJ |
| description | Marketing is an integral part of any businesses who based its existence on profit. In its history marketing strategy has evolved several times into a strategy focusing more and more towards consumers needs. One of the marketing strategies that is currently being highlighted is Internet Marketing. This article tries to identify the advantage and weaknesses of Internet marketing and based on this fact recommends the most approriate internet promotion tools for e-enteprenuers with limited budget. At the end, article expresses some possibilities on Internet marketing adoption by Small and Medium Scale Enteprenuers in Indonesia. |
| first_indexed | 2024-12-19T10:58:20Z |
| format | Article |
| id | doaj.art-d112761284b3410e9b7c856d65aede6a |
| institution | Directory Open Access Journal |
| issn | 1412-1212 2541-2388 |
| language | English |
| last_indexed | 2024-12-19T10:58:20Z |
| publishDate | 2005-03-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | Journal the Winners |
| spelling | doaj.art-d112761284b3410e9b7c856d65aede6a2022-12-21T20:24:44ZengBina Nusantara UniversityJournal the Winners1412-12122541-23882005-03-0161233210.21512/tw.v6i1.484335Internet Marketing: Solusi Bagi Pengusaha Bermodal KecilA. Cahyadi0Staf pengajar Fakultas Ekonomi, UBiNus, JakartaMarketing is an integral part of any businesses who based its existence on profit. In its history marketing strategy has evolved several times into a strategy focusing more and more towards consumers needs. One of the marketing strategies that is currently being highlighted is Internet Marketing. This article tries to identify the advantage and weaknesses of Internet marketing and based on this fact recommends the most approriate internet promotion tools for e-enteprenuers with limited budget. At the end, article expresses some possibilities on Internet marketing adoption by Small and Medium Scale Enteprenuers in Indonesia.https://journal.binus.ac.id/index.php/winners/article/view/484internet marketingsmale-scaleenterprenuer |
| spellingShingle | A. Cahyadi Internet Marketing: Solusi Bagi Pengusaha Bermodal Kecil Journal the Winners internet marketing smale-scale enterprenuer |
| title | Internet Marketing: Solusi Bagi Pengusaha Bermodal Kecil |
| title_full | Internet Marketing: Solusi Bagi Pengusaha Bermodal Kecil |
| title_fullStr | Internet Marketing: Solusi Bagi Pengusaha Bermodal Kecil |
| title_full_unstemmed | Internet Marketing: Solusi Bagi Pengusaha Bermodal Kecil |
| title_short | Internet Marketing: Solusi Bagi Pengusaha Bermodal Kecil |
| title_sort | internet marketing solusi bagi pengusaha bermodal kecil |
| topic | internet marketing smale-scale enterprenuer |
| url | https://journal.binus.ac.id/index.php/winners/article/view/484 |
| work_keys_str_mv | AT acahyadi internetmarketingsolusibagipengusahabermodalkecil |